---
title: "Everything You Need to Know About the Message Management System (İYS)"
description: "What is the Message Management System (İYS), what are its advantages, and why does using İYS matter for businesses and consumers? Discover comprehensive information about İYS registration, complaint processes, and best practices."
url: https://www.faprika.com/en/blog/everything-you-need-to-know-about-the-message
language: en
site: Faprika
---

# Everything You Need to Know About the Message Management System (İYS)

> What is the Message Management System (İYS), what are its advantages, and why does using İYS matter for businesses and consumers? Discover comprehensive information about İYS registration, complaint processes, and best practices.

Today, digital communication tools have become an inseparable part of our lives. In this digital world, managing and controlling messages is of great importance. This is where the Message Management System (İYS) comes in. So what is İYS, and why does everyone need to know about this system? In this article, we will cover İYS's basic functions, advantages, and areas of use in detail. That way, you will better understand the conveniences İYS offers in our daily lives and the business world, and discover how you can use this system effectively. You will see that İYS is not just a technology, but has also created a revolution in the world of communication.

## What Is İYS?

İYS is the abbreviation of [**İleti Yönetim Sistemi (Message Management System)**](https://www.faprika.com/en/message-management-system). This system is a technology that lets individuals and organizations manage commercial electronic messages (e-mail, SMS, calls, etc.). İYS is designed especially to protect personal data and prevent unsolicited messages. The system's main purpose is to let users determine which companies they want to receive messages from and to manage these preferences easily.

**Key Features of İYS:**

- **User-Focused Approach:** Individuals can choose which companies they want to receive messages from and can change these preferences over time.
- **Transparency:** Companies must act in line with their customers’ message preferences. This helps them run their communication strategies in a more transparent and ethical way.
- **Protection of Personal Data:** İYS helps protect users’ personal data. Users only receive messages from the companies they have given consent to.
- **Easy Management:** It offers a user-friendly interface for both individuals and companies. Users can easily update their preferences, and companies can manage their message sending effectively.

**Why İYS Matters:**

- **Protection of Consumer Rights:** Consumers have the right to refuse messages they do not want to receive. İYS protects this right and improves the user experience.
- **Opportunities for Marketing Strategies:** By understanding their customers’ message preferences, companies can develop more targeted and effective marketing strategies.
- **Legal Compliance:** Many countries have specific laws on personal data protection and commercial communication. İYS makes it easier for companies to comply with these legal requirements.

İYS is a system that improves the digital communication experience of both consumers and companies, and it plays an important role in today’s digital age.

**More Information:** To learn more about the Message Management System and discover the solutions Faprika offers, [**click here**](https://www.faprika.com/en/message-management-system)**.**

Key Takeaway

The Message Management System is rewriting the rules of communication in the digital age: it increases efficiency for businesses, protects consumers’ privacy rights and sets a new standard for modern communication.

## What Is a Commercial Electronic Message?

**Commercial Electronic Messages** are messages sent through digital communication tools, typically used by companies to reach their target audience and promote their business activities. Individuals or legal entities use them to inform about their products or services, to promote them or to support their marketing activities.

**Types of Commercial Electronic Messages:**

- **SMS (Short Message Service):** Short text messages sent to mobile phones.
- **Phone Call:** Promotional calls made to potential or existing customers.
- **Fax:** Promotional and informational messages sent via fax machines.
- **Call Center:** Communications made through customer service or sales support lines.
- **Email:** Commercial messages sent through electronic mail services.

**Characteristics of Commercial Electronic Messages:**

- **Target Orientation:** Companies use these messages to reach a specific target audience.
- **For Marketing and Promotion:** They aim to promote products or services, increase brand awareness and support sales.
- **Delivered Through Digital Platforms:** By using the possibilities of the digital age, a wide audience can be reached quickly and effectively.

Tip

Data Security and Customer Satisfaction

İYS increases data security and protects your customers’ privacy rights. By filtering out unnecessary, disturbing messages, it increases customer satisfaction and brand loyalty. With this system, you can strengthen your customer relationships and raise your brand reputation.

## Managing Commercial Electronic Messages with İYS

The Message Management System (İYS) is a platform used to manage and control such commercial electronic messages. Companies must register with İYS and obtain their customers’ consent before sending commercial electronic messages. While this system allows consumers to control the messages they receive, it also enables companies to communicate within a legal framework.

This information will help you understand what commercial electronic messages are and how they are managed within the Message Management System. The role commercial electronic communication plays today and the importance of İYS in this process should also be kept in mind.

## Information Required in Commercial Electronic Messages

The information that must be included in commercial electronic messages is very important for e-commerce companies. Thanks to this information, customers can make informed decisions about whether or not to receive commercial electronic messages. Within the framework of the Message Management System (İYS), including this information in messages both protects customers’ rights and ensures that companies fulfill their legal responsibilities.

## Basic Information Required in Commercial Electronic Messages

- **Customer Service Number:** A communication channel customers can use to manage their preferences about receiving or not receiving commercial electronic messages from your company. The customer service number allows customers to easily check and change the relevant permissions.
- **Unsubscribe URL:** A method widely used by e-commerce companies. An unsubscribe link in your SMS and emails gives customers the option to stop receiving commercial electronic messages from your company. This link allows users to manage their permissions quickly and easily.
- **İYS Note:** Used by some brands, this method is added to the end of commercial electronic messages sent via SMS and email. The İYS note allows recipients to check their permission status and change it if necessary.

**Why Is It Important?**

Including this information in commercial electronic messages helps companies adopt a transparent, customer-focused approach. These practices also protect customers’ privacy rights and give them control. This information is also vital for e-commerce companies in meeting legal requirements.

For customers, this information offers the opportunity to manage their preferences about commercial messages instantly and easily. For companies, these practices are very important for respecting customers’ preferences and complying with legal regulations.

Tip

Legal Compliance and Competitive Advantage

Using İYS ensures compliance with the legal requirements for sending commercial electronic messages. This way, you can avoid legal problems and maintain your competitive advantage in the industry. In addition, transparent and ethical business practices earn your customers’ trust.

## What Is a Service Provider?

The term Service Provider is particularly important in the context of the Message Management System (İYS). It refers to individuals and legal entities that carry out commercial communication through various digital channels without meeting customers face to face.

**The Role of Service Providers:**

- **Sending Commercial Messages:** Service providers send commercial messages to customers using methods such as SMS, fax, email, call centers and phone calls.
- **Using Digital Communication Channels:** This kind of communication is usually carried out through digital platforms. This allows service providers to reach a wide audience quickly and effectively.
- **Customer Relationship Management:** Service providers manage and maintain their customer relationships through these digital channels.

**The Relationship Between İYS and Service Providers:**

The Message Management System regulates service providers’ communication with their customers. İYS is used to record and manage customers’ preferences about whether or not to receive commercial electronic messages. This system affects service providers’ activities in the following ways:

- **Customer Consent:** Through İYS, service providers must determine and record whether their customers want to receive commercial messages.
- **Legal Compliance:** İYS ensures that service providers comply with legal regulations when sending commercial messages.
- **Transparency and Trust:** Through İYS, service providers offer their customers more transparent and reliable communication.

Service Providers are an important part of modern digital marketing and customer relationship management. By working in integration with İYS, they can both increase customer satisfaction and act in line with legal requirements. This is a system that benefits both companies and customers.

## What Is a Recipient?

A recipient is the name given, within the **Message Management System** (İYS), to the people who receive the commercial electronic messages sent by service providers. Through İYS, these people can manage the permissions related to the messages sent to them and, if necessary, file complaints. In short, recipients are the end users of commercial communication, and İYS allows them to control their message preferences.

## Advantages of Using the Message Management System

The advantages of using the Message Management System (İYS) matter for both individual users and companies. İYS not only gives users more control and transparency over commercial electronic messages, but also allows complaints and communication preferences to be managed more effectively.

**Advantages İYS Offers Users:**

- **Control of Message Permissions:** Users can see from which service provider, through which communication channel and when they want to receive commercial electronic messages, and they can manage these permissions.
- **Permission Management:** Through İYS, users can view their permissions related to the commercial electronic messages sent to them and remove permissions they do not want.
- **Ability to File Complaints:** İYS gives users the ability to file complaints about unwanted or inappropriate commercial messages.
- **Effective Complaint Management:** Because the complaints filed are collected in a database, reviewing the relevant complaints and resolving them becomes easier.
- **Stopping Message Sending:** When users remove their commercial electronic permissions through İYS, the sending of electronic messages to the relevant contact addresses is stopped automatically.

These advantages make users’ interactions with commercial electronic messages more transparent, controllable and user-focused. While protecting users’ privacy rights, the control mechanism provided by İYS also ensures that commercial communication processes are more orderly and in line with legal frameworks.

Tip

Time Management and Operational Efficiency

Thanks to İYS’s automated features, you can save a great deal of time in your message management processes. This system helps you easily manage customer consents and refusals and plan your communication campaigns more effectively. This way, you can increase your operational efficiency.

## How to Apply to İYS?

**Applying to İYS** is an important step for service providers, and there are specific steps to follow in the process. Here is a general guide to the İYS application process:

**Steps to Follow for the İYS Application:**

- **Checking the Mersis Registration:** The first step is to check whether the service provider has a Mersis (Central Registry Recording System) registration. A Mersis registration is a mandatory prerequisite for the İYS application.
- **The Authorized Person’s MERSİS Registration:** The person who will apply to İYS must be an authorized signatory registered in MERSİS. This ensures that the application is accurate and valid.
- **E-Signature and Adobe Acrobat Reader:** The authorized person applying must have an e-signature. In addition, the Adobe Acrobat Reader program must be downloaded and installed in order to sign.
- **Using a Corporate Email Address:** During the application, it is important for companies to use their corporate email addresses.
- **Trademark Registration Certificate:** If the service provider will send commercial electronic messages under a name other than its own trade name, it must prepare the Trademark Registration certificate in PDF format and upload it to the İYS system.

**İYS Application Methods:**

- **Applying via e-Devlet:** Applications made through the e-Devlet system usually proceed quickly. To use this method, a MERSİS registration is required.
- **Applying with E-Signature:** Applications with an e-signature can be made easily. Here, company officials must have signature tokens and sign the Basic Services Usage Commitment Letter.

**Application Process Tips:**

- If there is more than one authorized person, at least two authorized persons must approve the relevant commitment letter.
- The required documents must be uploaded to the system, and the application process must be followed carefully.

## Services Provided by İYS

The Message Management System (İYS) offers important services to service providers through various modules. These services include various functions that make it easier and more effective for companies to manage commercial electronic messages. Here are the main service modules provided by İYS and their features:

### 1. Basic Message Module

*This* module allows companies to carry out manual operations on **İYS**. The operations that can be performed with the Basic Message Module are:

- **Adding Permissions:** Being able to add new customer permissions to the system.
- **Changing Permissions:** Being able to make changes to existing permissions.
- **Permission Queries:** Querying the permissions recorded in the database.
- **Management for Brands and Dealers:** Management of various brands and dealers.
- **Daily Reporting:** Being able to report on daily operations and activities.

### 2. Integration Module

This module is designed especially for large service providers with more than 250 thousand contact addresses. The features of the Integration Module are:

- **Adding and Changing Permissions:** Being able to add permissions to the system and update existing permissions.
- **Permission Query:** Being able to query permission statuses.
- **Notification of Permission Changes:** Being able to notify permission changes automatically.
- **Reconciliation:** Keeping the permission database up to date and auditing it.

### 3. İYS Route Module

This module lets service providers handle approvals and opt-outs for commercial electronic messages through İYS. The tools available with the İYS Channel Module are:

- **İYS Text Message:** Approval and opt-out via SMS.
- **İYS Link:** Links that lead to approval and opt-out actions on the web.
- **İYS Mobile App:** Approval and opt-out via the mobile app.

These modules help service providers manage commercial electronic messages through İYS more effectively and efficiently. Using these systems also helps you manage customer relationships more transparently and within the legal framework.

##### Message Management System Fees

| Plan Name | Prices (Annual)** |
| --- | --- |
| MESSAGE - 5 | Free |
| MESSAGE - 25 | Free |
| MESSAGE - 75 | 10.450₺ |
| MESSAGE - 150 | 21.000₺ |
| MESSAGE - 250 | 24.600₺ |

**Note 1:** For current prices, [click here](https://iys.org.tr/hizmet-saglayici/kurumsal-hizmetler).

**Note 2:** Prices exclude VAT.

## How Do I Report Unsolicited Messages?

To report unsolicited messages, emails and calls, you can follow the steps below through the Commercial Electronic Message Complaint System using e-Devlet. Here are the steps of the process:

**Process for Reporting Unsolicited Commercial Electronic Messages:**

- **Log In to TEİŞS:** Go to the [**Commercial Electronic Message Complaint System**](https://www.turkiye.gov.tr/gtb-ticari-elektronik-ileti-sikayet-sistemi)page and log in through e-Devlet with your T.C. ID number and password.
- **Identity Verification:** The system will ask you to verify details such as your identity, ID number and full name, verified email address and phone number.
- **Address Registry Information:** Confirm that the information in the address registry system is correct.
- **Warning Screen and Its Content:** The system will show you a warning screen. It states that electronic contact addresses provided before 1 May 2015 are deemed to have given consent to commercial electronic messages. If the message was sent after this date, you must select the “Continue” button.
- **Select the Complaint Type from the Action Menu:** The action menu offers the options “File a text message (SMS) complaint”, “File a voice call complaint”, “File an email complaint” and “Track complaint status”. Select the type of message you are reporting.
- **Enter the Complaint Details:** Enter your phone number, your email address and details about the message (contact address, mobile operator name, message title, Mersis No., date and time of the message, SMS code, etc.), and state the subject of the complaint.
- **Screenshot and Message Content:** Upload a screenshot of the commercial electronic message you received and its full content.
- **Submit Your Application:** After accepting the declaration, complete your complaint by clicking “Submit Application”.

By following these steps, you can effectively report unsolicited commercial electronic messages. This process lets you officially register your complaints and enables the relevant authorities to review the matter.

## Frequently Asked Questions

**How can I determine the professions of the future?**

To determine the professions of the future, it is first important to follow industry trends, technological developments and social changes. You can also make your career choice by taking your personal interests and abilities into account.

**Which professions will be in higher demand in the future?**

Professions in fields such as technology, healthcare, data analytics, green energy and digital marketing stand out as being in higher demand in the future. However, different opportunities can be found in every sector.

**What should I consider besides financial gain when choosing a profession?**

When choosing a profession, you should consider not only financial gain but also factors such as personal fulfillment, social impact and work-life balance. Your career is measured not only by salary but also by quality of life.

**Which skills are important in the professions of the future?**

Communication, digital skills, problem-solving ability, analytical thinking, openness to learning and flexibility are important skills in the professions of the future. Developing these skills can help you become more competitive in your career.

**Where should I start with career planning?**

To start career planning, it is important to define your goals. Evaluate your areas of interest and strengths, research the professions of the future and, if necessary, take steps to gain education or experience. Getting support from a career counselor can also be helpful.

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