---
title: "How to Open a Store on Amazon?"
description: "Find the right way to grow your business with our guide that walks you through opening a store on Amazon step by step. Learn every detail, from creating a seller account to completing the Video Call Verification process."
url: https://www.faprika.com/en/blog/how-to-open-a-store-on-amazon
language: en
site: Faprika
---

# How to Open a Store on Amazon?

> Find the right way to grow your business with our guide that walks you through opening a store on Amazon step by step. Learn every detail, from creating a seller account to completing the Video Call Verification process.

Amazon is one of the giants at the top of the e-commerce world, and opening a store here opens the door to reaching millions of potential customers worldwide with your products. However, taking the right steps is important to succeed on this large platform. At Faprika, we explain the process of opening a store on Amazon in a simple and effective way. In this guide you will find the information you need to learn, step by step, how to open your own store on Amazon. Let's get started!**‍**

## Step 1: Creating a Seller Central Account

The first step in opening a store on the Amazon marketplace is creating a Seller Central account. Here are the steps you need to follow to complete this step:

- **Sign In:** First, go to [**Seller Central**](https://satis.amazon.com.tr). On the home page you will find the "**Create account**" button. Click this button to start the process.
- **Sign In with an Amazon Account:** If you already have an Amazon account, you can sign in with your existing login details. If you need to create a new Amazon account, continue by clicking the "**Create your Amazon account**" option.

When you complete these steps, you will have successfully created your Seller Central account and will be one step closer to opening a store on Amazon. You will be ready to carry out the important tasks related to this account to move on to the next step.

## Step 2: Creating the Account

This step is the start of the process of creating an Amazon Seller Central account. Here is what you need to do, step by step, to complete it:

**If You Already Have an Amazon Account:**

- First, go to [**Seller Central**](https://satis.amazon.com.tr)to create a Seller Central account.
- On the home page, click the "**Create account**" button.
- Enter your existing Amazon account details and sign in using your email address and password.
- After signing in, complete the process by clicking the "**Next**" button. In this step, you will link your existing account with your Seller Central account.

**If You Do Not Have an Amazon Account:**

- To create a new Amazon account, continue by clicking the "**Create your Amazon account**" button.
- Enter the requested personal and contact information.
- Create an email address and password, and keep this information safe.
- After completing your login details, move the process forward by clicking the "**Next**" button.

When you complete these steps, you will have successfully completed the first step of creating your Seller Central account. You can now move on to the next stage of your journey to opening a store on Amazon.

Okumanızı öneririz

Amerika'da

E-ticaret

: Fırsatlar, Stratejiler ve Başarı İçin İpuçları

## Step 3: Setting the Business Location

In this step, you need to select the country where your business is registered or, if you do not have a business, enter the country where you reside. Here is what you need to do, step by step, to complete this step:

- **Selecting the Country:** First, you must select the country where your business is registered. If you do not have a business, or if you do not want to select the country where your business is registered, you can select the country where you reside.
- After making your selection, move the process forward by clicking the "**Start**" button.

When you complete these steps, you will have entered the information about your business location and moved your Amazon store opening process on to the next stage. In the next step, you will provide more information about your business.

Key Takeaway

Opening a Store on Amazon Is the Fastest Way to Bring Your Business to Millions of Customers Worldwide.

## Step 4: Entering Business Details

In this step, you will need to enter some basic details about your business. Here are the steps you need to take to complete this step:

- **Business Location:** First, you must select "**Türkiye**" as the country where your business is registered. This indicates the country in which your business operates.
- **Business Type:** You will need to make a selection according to your business type. For example, a business type such as "**Sole proprietorship**" can be selected. You must indicate which business type you have selected.
- **Registered Business Name:** In this step, you must enter your business's trade name. The trade name is your business's official name.
- **Confirmation:** You must tick the relevant box to confirm that the information you entered is accurate and up to date.
- After completing these actions, you can move on to the next step by clicking the "**Accept and continue**" button.

When you complete these steps, you will have submitted your business's basic information to Amazon and your store opening process will move on to the next stage. In the next step, you will continue entering your business information in more detail.

Recommended reading

Selling on Ozon Global

## Step 5: Entering Business Information

In this step, you will need to enter more detailed information about your business. Here is what you need to do, step by step, to complete this step:

- **Business Information:** You must enter your business's name, address and other basic information completely and accurately. This information helps your business be identified on Amazon.
- **Phone Verification:** After entering your information, a phone verification may be required to secure your Amazon account. You should verify your phone by following these steps.
- After completing these actions, you can move on to the next step by clicking the "**Next**" button.

When you successfully complete these steps, you will have submitted more detailed information about your business to Amazon and further secured your account. In the next step, you will continue customizing your seller information.

Tip

Make Use of Customer Feedback

After opening a store on Amazon, customer feedback is very valuable to you. Carefully review the comments and ratings customers leave about your products. This feedback can contain important tips for improving your products and increasing customer satisfaction. Positive feedback also increases your store's credibility, while negative feedback gives you an opportunity to work on improvements. By following customer feedback regularly, you can contribute to running a successful store on Amazon.

## Step 6: Entering Seller Information

In this step, you will need to designate the primary contact person for creating and managing your Amazon account. Here are the steps you need to take to complete this step:

- **Selecting the Primary Contact Person:** You must select the person who will be responsible for managing your Amazon account. This person can be the owner of your company or an authorized person who will manage your Amazon account.
- **Identity Verification:** The primary contact person you select must complete identity verification. This takes place after the registration process is complete, and an identity document and a face photo may be required to verify your identity. A video call with an Amazon representative may be held.
- **Residential Address:** The address where the primary contact person resides must be an address approved by official authorities. If the primary contact person's address differs from your business's address, you can enter a new address using the "**Add Another Address**" option.
- After entering the relevant information, you can move on to the next step of your registration by filling in the other required information on the page.

When you successfully complete these steps, you will have designated the primary contact person who will manage your Amazon account and completed identity verification. You are now ready to customize your account further and move on to the other steps.

Okumanızı öneririz

e-Ticaret'e

Nasıl Başlanır?

## Step 7: Entering Invoice and Payment Information

In this step, after entering your seller and business information, you will move on to the "**Billing and Payment**" section. Here are the steps you need to take to complete this step:

- **Credit Card Information:** At this stage, you will be asked to enter your credit card information in order to make payments and carry out financial transactions related to your Amazon account. The credit card information is used to collect any subscription fee (if applicable) at the end of the account period, or the difference if your account balance goes negative. It is important to keep your credit card information safe.
- **Changing Card Information:** If you need to change your credit card information later, you can update it in the "Account Info" section under "Settings" of your seller account.
- **Billing Address:** You must specify your billing address. This is the address to which your business's invoices and payment documents will be sent.
- After verifying the information you entered, move the process forward by clicking the "Next" button.

When you complete these steps, you will have entered the payment and invoice information for your seller account correctly. Your Amazon store opening process will have moved on to the next stage.

## Step 8: Choosing the Store Name

In this step, you will need to choose a name for your Amazon store. This name will be the store name that your customers shopping on [**amazon.com.tr**](http://amazon.com.tr) see. Here are the steps you need to take to complete this step:

- **Store Name:** You must choose the name of your Amazon store. This name must not already have been taken on Amazon. The name you choose should reflect your business's identity and attract your customers.
- **Changing the Name:** If you need to change the store name in the future, you can make this change on the "**Account Info**" page under "Settings" of your seller account.
- **Survey Questions:** The survey questions on the page are designed to learn more about your brand and to support you better. You can complete the process by answering the relevant questions.
- After verifying the store name and other information you entered, you can move on to the next step by clicking the "**Next**" button.

When you complete these steps, you will have chosen the name of your Amazon store and introduced your brand. You are now ready to move the process on to the next stage.

## Step 9: Verification

In this step, you will need to upload identity and address documents to Amazon to verify your seller account. Here are the steps you need to take to complete this step:

- **Identity Verification:** First, you will need to complete identity verification. You will be asked to upload to Amazon the documents needed to verify your identity and the information on your identity. These documents may include personal identity documents such as an ID card or passport.
- **Address Verification:** You may also be asked to provide a document to verify your address. The name and address on this document must match those of the primary contact person you provided during registration. If there is a mismatch, your account may not be verified.
- After you upload the required documents and complete the verification process, the Amazon team will carry out the process of verifying your identity and address.

When you successfully complete these steps, once your seller account is verified, you will have completed the process of opening a store on Amazon. You can now start managing your store and begin listing your products on Amazon.**‍**

## Step 10: Video Call Verification

After entering the specified information to verify your account, you will move on to the final step by clicking the "Next" button. In this final step, Video Call Verification will be carried out by the Amazon marketplace team. Your business's account creation will be completed at the end of this verification process.

During the Video Call Verification process, an Amazon representative will verify your identity and business information by video call with you. This is important for securing your account and for doing business safely on Amazon.

When the Video Call Verification process is successfully completed, your Amazon seller account will be fully created and verified. You can now list your products on the Amazon marketplace and start selling.

After this process, you can start managing your store and do business successfully on Amazon.

Recommended reading

What You Need to Know Before Selling on AliExpress

## Guide to Opening a Store on Amazon

The Amazon marketplace offers a great opportunity to grow your business and bring your products to millions of customers. In this guide, we have gone through the steps of opening a store on Amazon one by one and given you the information you need for a successful start.

The first step in opening an Amazon store is creating a Seller Central account. Next, you will need to enter your business's basic information, business type and trade name. You must designate the primary contact person and complete identity verification. After entering your invoice and payment information, you must choose your store name. Finally, you can activate your Amazon seller account by completing identity and address verification.

By following the steps in this guide correctly, you can open the doors to a successful store on Amazon. These steps are the first steps toward reaching Amazon's wide customer base.

Remember that Amazon offers a great platform for growing your business and reaching more customers. By applying the right strategy and managing your store regularly, you can achieve great success on Amazon.

If you need help at any step while opening a store on Amazon, Amazon's support team will always be happy to help you.

We wish you success and hope you make a great start on Amazon!

## Frequently Asked Questions (FAQ)

**1. Why should I create a seller account to open an Amazon store?**

To open an Amazon store, you first need to create a seller account. This account lets you list your products, make sales and reach customers.

**2. How can I create my seller account?**

To create your seller account, simply go to satis.amazon.com.tr and click the "Create account" button. You can then follow the steps to create your account.

**3. What should I pay attention to when choosing my business type?**

When choosing your business type, you should make a choice that suits your business's structure and requirements. For example, the "Sole proprietorship" option is suitable for individual businesses.

**4. How should I choose my store name?**

The store name is the name Amazon customers see. You should choose a name that reflects your business and has not been used before.

**5. What documents are required to open a store on Amazon?**

Amazon verifies identity and address for the security of your account. You may need to provide documents such as an identity document and a proof of address.

**6. How long does the store opening process take?**

The store opening time includes the verification of documents and the Video Call Verification process. The time may vary depending on processing volume.

**7. What can I do after opening a store?**

After opening a store, you can list your products, manage inventory, create pricing strategies and take advantage of the marketing tools Amazon offers.

**8. How can I optimize my store?**

To optimize your store, you can improve product descriptions, use keywords correctly and monitor customer reviews.

**9. How can I contact Amazon customer service?**

To contact Amazon customer service, you can create a support request from your Seller Central account. Options to get in touch by phone or email are also available.

**10. How can I measure my store's success?**

To measure your store's success, you can use the reporting tools in Seller Central. You can measure success by monitoring sales data, evaluating ad performance and reviewing customer feedback.

Faprika

e-Commerce

The way to succeed in the e-commerce world is through a strong and effective infrastructure. Faprika gives you all the tools you need to stay one step ahead in the industry. If you want to take a closer look at the advantages Faprika offers to make a difference in e-commerce, expand your customer base and increase your sales, start your free trial right away. Start free with Faprika now.

Try for Free

### You May Also Like

- [**E-Commerce: What Is It? Types, Advantages and Disadvantages of E-Commerce**](https://www.faprika.com/en/blog/what-is-e-commerce)
- [**E-ihracat Nedir? E-ihracat Nasıl Yapılır?**](https://www.faprika.com/blog/e-ihracat-nedir-e-ihracat-nasil-yapilir)
- [**E-commerce How-To? 2023 Beginner's Guide**](https://www.faprika.com/en/blog/how-to-do-e-commerce)
- [**What Is E-Commerce Software?**](https://www.faprika.com/en/blog/e-commerce-software)
