---
title: "How to Sell Bundles? Increase Your Cart Value with Product Sets"
description: "How do you sell bundles? Learn about product set types, bundle pricing and stock management, profit calculation and the steps to create a bundle product in Faprika."
url: https://www.faprika.com/en/blog/how-to-sell-bundles-increase-your-cart-value-with-product
language: en
site: Faprika
---

# How to Sell Bundles? Increase Your Cart Value with Product Sets

> How do you sell bundles? Learn about product set types, bundle pricing and stock management, profit calculation and the steps to create a bundle product in Faprika.

**How do you sell bundles?** You bring compatible products together on a single product page and give the customer the convenience of "buy it all together". Set up properly, bundle selling increases the cart value, reduces the customer's effort of searching for products, and reminds them of your products together.

In this guide, we explain step by step what bundle selling is, which products can be sold as bundles, how to determine the bundle price, how to set up the product page, what to watch for in stock and profit calculations, and how a bundle product is created in Faprika.

Key Takeaway

“When a customer likes a product, they often do not know what goes well with it. Bundle selling means building a product page that makes that decision for you and in the customer's favor.”

## What Is Bundle Selling?

Bundle selling is offering two or more complementary products as a single offer that can be bought together. Instead of finding each product separately, the customer adds the prepared bundle to the cart in one move. In the industry, this method is also called a product set, package sale or, in English, "bundle" selling.

Bundle selling is the organized, visual and one-click form of cross-selling. In cross-selling, the customer is told "you may also like this"; in a bundle, the products are designed, photographed and presented together from the start.

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For the glossary definition of the bundle concept, you can also see the [What Is a Bundle Product?](https://www.faprika.com/en/glossary/what-is-bundle-product) page.

## Why Does Bundle Selling Work?

Bundle selling does three things at once: it makes the customer's decision easier, grows the cart value and makes your product range more visible. These can be understood from their logic, not from unsourced percentages.

- **The decision gets easier.** The customer sees a ready suggestion without having to ask "what goes with this?"
- **The cart grows.** Several products are bought in one transaction instead of one; the average amount per order rises.
- **Lesser-known products become visible.** A slow seller offered next to a best seller gains visibility it could not have achieved on its own.
- **The shipping cost is shared.** Because several products go in one package, the logistics cost per product can fall.
- **Gift shopping speeds up.** On special occasions the customer chooses the ready set and does not look for products one by one.

We recommend reading

How to Increase the Average Cart Value?

## Which Products Are Sold as Bundles?

The most suitable products for a bundle are those whose use together is as obvious as day. Bundles work naturally in fields such as fashion, accessories and cosmetics; but they are also used in the home, gift, care and accessory categories.

*Görsel: Types of bundle selling: ready-made set, complementary product, gift set and multi-pack (Four common forms of bundle selling.)*

| Bundle type | What is it? | Example |
| --- | --- | --- |
| Ready-made set | A product group with fixed contents at a single price | Mother-daughter outfit |
| Complementary product | Add-on products that go with the main product | Bag and shoes bundle |
| Gift set | A selection put together for a special occasion | Couple's outfit |
| Multi-pack | A pack in which the same product is sold by quantity | Multi-pack of the same product |

Tip

Build the bundle through the customer's eyes

Put in the bundle not just the product you "have in excess", but the product the customer will genuinely use together. A bundle whose parts do not fit each other does not increase sales; it reduces trust.

## How Is the Bundle Price Determined?

The bundle price is determined in two ways: as the total price of the products, or with a discount. The first sells only convenience, the second offers both convenience and an advantage; which one you choose depends on your margin.

| Approach | Advantage | Point to watch |
| --- | --- | --- |
| Total price (no discount) | Your margin is preserved; you sell convenience | The customer may say "I could buy them separately for the same price" |
| Bundle-specific discount | Creates a clear reason to buy together | Net profit must be calculated after the discount |
| Free shipping condition | Brings the bundle closer to the cart threshold | The shipping cost must be included in the profit |

The rule is simple: **calculate the net profit** before giving a bundle discount. If the bundle still leaves a profit after deducting the total product costs, shipping, payment fees and, where applicable, marketplace commission, the discount can be given. Our [profit margin calculation](https://www.faprika.com/en/blog/profit-margin-calculation-how-to-calculate-profit-margin-in) guide and [free calculation tools](https://www.faprika.com/en/tools/free-e-commerce-tools) make the job easier.

## How Should a Bundle Product Page Be Set Up?

A good bundle product page lets the customer see four things: the overall image of the bundle, the products in it, the total price and the "buy the bundle" action. The customer should also be able to examine the products one by one if they wish.

*Görsel: Bundle product page: bundle image, products in the bundle, View Details and Buy the Whole Bundle button (The basic elements of a bundle product page.)*

1. **An image prepared together:** A bundle image showing the products together lets the customer picture using them together.
2. **The list of products in the bundle:** The name and price of each product should be visible; the customer should know what they are paying for.
3. **One-click adding:** A clear button such as "Add the whole bundle to the cart" increases conversion.
4. **Examining one by one:** If the customer wants to look at a product separately, they should be able to go to its own page.
5. **A descriptive title:** Use a name that says what it is, such as "Shoes and bag bundle".

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Product Page: What Should It Look Like?

## How Is Stock Managed in Bundle Selling?

The biggest risk in a bundle is that a product inside it runs out. When a product is sold out, the bundle should not remain available for sale, or the customer should be clearly informed; otherwise orders without stock and cancellations follow.

- Match the stock of the products that will go into the bundle from the start; the product with the lowest stock limits how many bundles you can sell.
- Defining a separate stock for the bundle itself makes clear how many units can be sold as a bundle.
- If the products are also sold individually, plan in advance how the shared stock will be balanced.
- If you also sell on marketplaces, check that the bundle's stock is reflected on the other channels.

Tip

Renew bundles instead of letting them run out

Unpublish or update bundles tied to a season or special day when the period ends. Outdated and sold-out bundles reduce your site's credibility.

## How Do You Measure Bundle Sales?

The success of bundle sales is measured with three indicators: the number of bundles sold, the average cart value of orders containing bundles, and the net profit of the bundle. Looking only at revenue is misleading; a discounted bundle can increase revenue while lowering profit.

| Indicator | What does it tell you? | How to improve it? |
| --- | --- | --- |
| Bundle units sold | Whether the bundle attracts interest | Refresh the image, title and product selection |
| Average cart value | Is the bundle growing the cart? | Bring the bundle closer to the cart threshold |
| Net profit | Does the bundle really pay off? | Recalculate the discount and the shipping condition |
| Return rate | Does the bundle meet expectations? | Remove mismatched products from the bundle |

## What Are Common Bundle Sales Mistakes?

The most common mistakes are putting mismatched products in a bundle and giving discounts without calculating profit. Both seem to boost sales, but they erode profit or lose you customers.

| Mistake | Consequence | Solution |
| --- | --- | --- |
| Combining mismatched products | Low interest, more returns | Choose products the customer will actually use together |
| Discounting without calculating profit | Revenue rises, profit falls | Calculate net profit first |
| Not using a bundle image | The customer cannot picture the bundle | Prepare an image that shows the products together |
| Neglecting stock matching | An order for a sold-out product gets cancelled | Define the bundle's stock separately |
| Putting in too many products | Decision fatigue | Keep the bundle to two to four products |

## How Do You Sell Bundles on Faprika?

On Faprika you can sell bundles in two ways: group the products into a single bundle product (Grouped Product), or link complementary products to a main product and offer a "Buy the Whole Bundle" option. Both are managed from the Catalog section of the panel.

### Option 1: Creating a bundle with a grouped product

A grouped product is used for items sold together, such as a mother-daughter bundle, a couples' bundle, or a bag-and-shoes bundle. The products that will go into the bundle are first added to the system as regular products; then the bundle is defined.

*Görsel: Bundle setup in the Faprika panel: adding products, choosing a grouped product, image and category, stock and preview (The four steps of setting up a bundle in the Faprika panel.)*

1. Add the products that will go into the bundle as regular products.
2. Follow Catalog > Product Management > Add New and select Grouped Product as the product type.
3. Define the products in the bundle with "Add New"; price and variation information comes automatically from the regular product.
4. Add the bundle's combined image to the product images field and choose the bundle category as the category.
5. Define the bundle's stock quantity, save it, and check the page with the preview.

When the bundle is created, the total price of the products becomes the bundle price. The details of the products in the bundle are shown on the right of the product page; customers can examine the products one by one and buy them individually or as a bundle. For a step-by-step guide, see the [Adding a Grouped Product](https://www.faprika.com/en/tutorials/adding-a-grouped-product) tutorial.

### Option 2: Offering complementary products with "Buy the Whole Bundle"

In this option, complementary products are linked to the main product; when adding the main product to the cart, the customer can add the products next to it with a single click. In the panel, open the "Product Links" tab in the main product's details, choose products with "Add New" under the "Bundle Products" heading, and save.

On the site, a "Buy the Whole Bundle" option appears below or beside the main product; the customer adds all products to the cart in one step, or goes to each product's own page in the bundle with "View Details". For more details, see the [Buy the Whole Outfit](https://www.faprika.com/en/tutorials/buy-the-whole-outfit) tutorial and the [add-on page](https://www.faprika.com/en/add-ons/buy-the-whole-outfit).

| Feature | Grouped product | Buy the Whole Outfit |
| --- | --- | --- |
| When? | If you sell a ready-made, named set | If you want to suggest complementary products with a main product |
| Separate page for the bundle | Yes; with its own image, category and stock | No; it appears on the main product page |
| Price | The total of the products becomes the bundle price | Products are added to the cart at their own prices |
| Customer's choice | Bundle or one by one | All, some, or only the main product |

The scope of bundle and complementary product features varies by plan; you can see which plan includes which in the comparison table on the [e-commerce plans](https://www.faprika.com/en/pricing) page.

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## What Are Some Example Bundle Sales Scenarios?

Bundle design varies by sector; the common point is that the products already come together in the customer's mind. Three example scenarios make this concrete.

### Fashion and accessories

If you sell a dress, you can make a bundle with matching shoes and a bag. The customer doesn't have to look for the combination; you present the style suggestion ready-made. The same logic works for mother-daughter or couples' bundles: matching outfits for two people come together on a single product page.

### Care and cosmetics

Products that make up a routine, such as a cleanser, moisturizer and protector, can be offered as a bundle. Instead of figuring out which product goes with which, the customer adds a ready-made routine to the cart. Here, describing the order of use in the bundle's description builds trust.

### Gifts and special days

Around Valentine's Day, Mother's Day or New Year, a gift set is the most natural bundle. The customer picks a ready-made selection without wasting time, and you sell together products that could normally be sold separately. Publishing gift bundles a few weeks before the special day leaves time for the product page to be indexed and tested.

## How Are Bundle Price and Profit Calculated? (Example)

The only way to know whether a bundle is profitable is to account for each component one by one. The example below is only meant to show the method; the numbers are illustrative, not real statistics.

| Pens | Product A | Product B | Bundle |
| --- | --- | --- | --- |
| Sale price (example unit) | 100 | 60 | 160 |
| Bundle-specific discount (example 10%) | - | - | -16 |
| Bundle sale price | - | - | 144 |
| Total product costs | 55 | 30 | 85 |
| Shipping and payment fee (example) | - | - | 15 |
| Net profit | - | - | 144 - 85 - 15 = 44 |

In this example, even though the bundle is sold at a discount, it still leaves a profit; had the products been sold separately, there would have been two shipping costs for two shipments. What matters is filling in the same table with your own costs and keeping the bundle discount at a level that doesn't wipe out profit.

- Net profit = bundle sale price - product costs - shipping - payment fee - commission, if any.
- Limit the discount by net profit, not by percentage.
- Compare it with the shipping cost per customer when products are sold separately; the bundle's advantage often shows up here.

## How Do You Announce and Promote a Bundle?

Publishing a bundle is not enough; customers need to see it. The most effective places to announce a bundle are the high-traffic spots on your own site.

- **Main product page:** Showing the bundle next to the main product is the most natural placement; the customer sees the suggestion while looking at the product.
- **Category page:** Collecting bundles in a separate "Bundles" category lets customers reach ready-made sets in one place.
- **Home page showcase:** Feature special-day bundles on the home page.
- **Email and message campaigns:** Suggest a matching bundle to customers who previously bought the related product.
- **Social posts:** Use the bundle image in a single post; multiple products can be shown in one image.

To plan campaign timing, see our [e-commerce campaign calendar](https://www.faprika.com/en/blog/e-commerce-campaign-calendar-how-to-prepare-a-campaign-plan) article.

## How Do You Prepare a Bundle Product Page for SEO?

A bundle product page, like any other product page, must be findable in search engines. That is why the title, description and image details are filled in carefully.

- **Title:** Use the phrase the customer will search for, e.g. "shoe and bag bundle". Say what it is instead of a generic "set".
- **Description:** Write what the bundle contains, who it suits, and how it is used together.
- **Image alt text:** Use descriptive alt text on the bundle image that describes the products in it.
- **Internal links:** Link from the bundle page to the products in it, and from product pages to the bundle.
- **Avoid duplicate content:** Don't make the bundle description a copy of the product descriptions; explain the value of using them together.

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## How Should a Bundle Look on a Phone?

Because most shopping happens on phones, the bundle page must read clearly on a phone. On a small screen, the bundle's products should be stacked, prices should be clear, and the "add bundle to cart" button should be large enough to tap comfortably.

- Show the bundle image full-width and in the first screen.
- List the products inside the bundle with short lines; give a "view" link for each.
- Keep the add-to-cart button reachable even when the page is scrolled.
- Don't publish the bundle without previewing it on a phone.

## How Are Returns and Customer Questions Handled for Bundles?

For bundle sales, returns depend on whether the customer will send back the whole bundle or just one part; stating this rule clearly up front prevents problems. When a customer asks "can I return only one item from the bundle?", your answer should be ready.

- **State the return condition on the product page.** Explain whether the bundle is returned piece by piece or as a whole, and how the discount is calculated in that case.
- **Consider partial returns on discounted bundles.** If the bundle was sold at a discount, decide in advance the amount to refund when one product is returned; otherwise a dispute with the customer arises.
- **Bring customer questions onto the page.** Add a short frequently asked questions section to the bundle page for the most common questions (size fit, order of use, use together).
- **Think about gift shipments.** For gift bundles, leaving the price information out of the package and offering a gift note option increases customer satisfaction.

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## How Do You Keep Bundles Up to Date Over Time?

Bundles are not content you set up once and leave; as product prices, stock and seasons change, the bundle needs to be reviewed too. A regular maintenance routine prevents outdated and sold-out bundles from lowering your site's credibility.

1. **Check the bundle report once a month.** Refresh the image, title or product selection of bundles with low sales.
2. **Check the bundle when prices change.** If the cost or price of a product inside changes, recalculate the bundle discount.
3. **Archive when the season ends.** Unpublish seasonal bundles or prepare them for the next season.
4. **Replicate what works.** Adapt the logic of the best-selling bundle (product pair, price range, image style) to new bundles.

## Checklist for Getting Ready to Sell Bundles

Check these ten items before publishing the bundle:

1. Are the products in the bundle really used together?
2. Does the bundle have between two and four products?
3. Were the products fully entered as regular products first?
4. Was an image prepared that shows the bundle together?
5. Does the title say clearly what the bundle is?
6. Were the bundle price and any discount verified with a net profit calculation?
7. Is the bundle's stock defined and does it match the product stocks?
8. Was the bundle added in the right category with SEO information?
9. Was the page checked in preview on desktop and phone?
10. Will the bundle's sales count and profit be tracked?

## Frequently Asked Questions

## Frequently Asked Questions (FAQ)

**What is bundle selling?**

Bundle selling is offering complementary products as a single offer that can be bought together. It is also known as product set or bundle selling.

**Does bundle selling increase the cart value?**

Most of the time it does, because the customer buys several products in one transaction instead of a single product. However, if a discount is given, the net profit has to be calculated separately; revenue may grow while profit falls.

**How is the bundle price determined?**

It is set either as the total price of the products or with a discount specific to the bundle. Before giving a discount, the net profit should be calculated by deducting product cost, shipping and payment fees.

**What happens if a product in the bundle runs out?**

The bundle should not remain available for sale, otherwise orders without stock and cancellations follow. Defining the bundle's stock separately and matching it with the product stocks reduces this risk.

**How do you create a bundle product in Faprika?**

First add the products as regular products; then, in Catalog > Product Management, select Grouped Product as the product type and define the products that will go into the bundle. If you wish, you can also link complementary products to the main product from the Product Links tab and offer the "Buy the Whole Bundle" option.

**Can the customer buy the products in the bundle individually?**

Yes. On the bundle product page, the customer can examine the products one by one and buy them individually; if they prefer, they add the bundle to the cart as a whole.

**How many products should I put in a bundle?**

In most cases two to four products are enough. Too many products tire the customer and blur why the bundle was created; a small number of products that truly complement each other works better.

**Do I have to offer a bundle discount?**

No. A bundle can sell convenience alone. If you will give a discount, first calculate the net profit by deducting product cost, shipping and payment fees, and keep the discount at a level that does not wipe out the profit.

Grow your cart value with bundles

Sell your products together with grouped products and "Buy the Whole Bundle" on Faprika. Let our specialist plan the bundle setup for your store with you.

Request a Demo

### You May Also Like

- [**How to Increase Average Order Value**](https://www.faprika.com/en/blog/how-to-increase-average-order-value-12-ways-to-raise)
- [**Cross-Selling ve Upselling Yöntemleri**](https://www.faprika.com/blog/cross-selling-ve-upselling-yontemleri-ile-satislari-nasil-artirabiliriz)
- [**What Should an E-Commerce Product Page Look Like?**](https://www.faprika.com/en/blog/e-commerce-product-page-15-elements-of-a-product-page-that)
- [**How Is Profit Margin Calculated?**](https://www.faprika.com/en/blog/profit-margin-calculation-how-to-calculate-profit-margin-in)