--- title: "How to Set Country-Based Pricing? A Guide to Delivery Country, Price Markup and Currency in E-Export" description: "How to set country-based pricing? When it is needed, how to calculate the markup, currency and tax settings, and the steps to define a delivery country in Faprika." url: https://www.faprika.com/en/blog/how-to-set-country-based-pricing language: en site: Faprika --- # How to Set Country-Based Pricing? A Guide to Delivery Country, Price Markup and Currency in E-Export > How to set country-based pricing? When it is needed, how to calculate the markup, currency and tax settings, and the steps to define a delivery country in Faprika. Your store has started receiving orders from abroad. But the product price is the same for every country: shipping costs more, payment fees differ, and the customer shops in another currency. A price that is right for the domestic market either eats into your margin abroad or looks expensive to the customer. The tool that strikes this balance is country-based pricing. This guide explains what **country-based pricing** is, when it is needed, how to calculate the price markup, how to think about currency and tax settings, and step by step how to define the delivery country, price rate, currency and tax exemption in Faprika. It also includes a tool that calculates the country price and a checklist. Key Takeaway “Country-based pricing means looking at each market's costs and customer expectations separately. Selling to the whole world at a single price means losses in some countries and lost customers in others.” ## What Is Country-Based Pricing? Country-based pricing means selling the same product at a different price depending on the customer's delivery country. When the customer selects a delivery country on the site, the price is recalculated according to the markup, currency and tax rules defined for that country. This method is a core tool in e-export, because every country has different shipping costs, payment methods, tax regimes and customer habits. Applying a single price list to all countries eats into your margin in high-cost countries and leaves you unnecessarily expensive in low-cost ones. ### What Is the Difference Between Country-Based Pricing and Currency Conversion? The two are often confused. Currency conversion shows the same price in a different currency; country-based pricing changes the price itself by country. They can be used together: when the customer selects Austria, a percentage markup can be added to the price and the shopping currency can change as well. | Feature | Currency conversion | Country-based pricing | | --- | --- | --- | | What changes? | The currency the price is shown in | The amount of the price | | Purpose | Let the customer see it in their own currency | Reflect the country's cost in the price | | Basis | Exchange rate | Shipping, payment and market conditions | | Can they be used together? | Yes | Yes | We recommend reading What Is Price Updating by Exchange Rate? The Effect of Currency Fluctuation on Profit Margin, Rate Source and Update Frequency, Price Tiers, Rounding and Psychological Pricing, Campaigns and Currency Risk, Customer Trust, Currency Margin Impact Calculator and Setup Audit ## When Is Country-Based Pricing Needed? If the store sells to more than one country and costs or market conditions differ between those countries, country-based pricing is needed. If even one of the situations below applies, a single-price policy should be reconsidered. - **Shipping cost varies widely by country:** The shipping difference between a nearby and a distant country directly affects your margin. - **Payment and processing fees differ:** In some countries payment methods are more expensive. - **Competition levels differ:** In some markets a higher price can be applied, in others a lower one. - **Tax regimes differ:** Tax treatment may differ in the countries you export to. - **Customers want to shop in their own currency:** Foreign customers trust a price shown in a familiar currency. ### Which Countries Should You Sell To? You don't have to open every country. Start with countries where your carrier provides reliable service, your payment method works and you see customer demand. Every new country brings a new shipping, support and returns load; open only as many countries as you can manage. For the general framework of selling abroad, see the [e-export](https://www.faprika.com/en/e-export) page. ## How Is a Country-Based Price Markup Calculated? A country-based price markup reflects the extra cost of selling to that country in the product price. The extra cost includes the shipping difference, payment fees, return risk and market difference. The markup can be a fixed amount, a percentage, or both. *Görsel: Country-based settings: delivery country, price rate, tax exemption, currency, phone code (Five elements you can set for a country)* ### Should You Use a Fixed Amount or a Percentage? A fixed amount reflects an extra cost independent of the product price, for example a fixed shipping share added to every product. A percentage grows with the product price: it adds more to an expensive product and less to a cheap one. If the extra cost is independent of the product price (such as shipping), a fixed amount is more accurate; if it is proportional to the product price (such as payment commission or return risk), a percentage is more accurate. Most stores use both together. Tip Know your margin first Before setting the country markup, calculate your products' gross profit margin and the country-specific extra cost. A rate set without knowing the margin either causes a loss in that country or raises the price unnecessarily. For margin calculation, see the guide [Profit Margin Calculation: How to Calculate Profit Margin in E-Commerce? (Calculator and Examples)](https://www.faprika.com/en/blog/profit-margin-calculation). In Faprika, when you enter both an amount and a percentage, the amount is added first and then the percentage is applied to that total. Knowing this order is important for predicting the final price correctly. The tool below calculates the final price and the total markup percentage from the product price, the fixed amount for the country and the percentage. Country-based price calculator Product price (currency) Fixed amount for the country (currency) Rate for the country (%) Price with fixed amount added (currency)**1.050** Total markup (%)**15,5** Final price the customer sees (currency)**1.155** Calculation: first the fixed amount is added (price + amount), then the percentage is applied to that total: final price = (price + amount) × (1 + rate ÷ 100). Total markup = (final price − price) ÷ price × 100. The result is an unrounded amount; the store's price rounding rule may be applied separately. The number the tool gives is meant to show the effect of the country markup on the final price; what determines the right markup is the country's actual cost. To find out shipping cost by country, check the country rates in your carrier agreement; the guide [E-Commerce How to Make a Shipping Agreement? A Guide to Getting Quotes, Calculating Shipping Fees and Passing Them to the Customer (2026)](https://www.faprika.com/en/blog/shipping-agreement) is helpful for details. | Cost item | How is it reflected? | Why? | | --- | --- | --- | | Shipping difference | Fixed amount | Independent of the product price | | Payment commission difference | Rate | Grows with the cart amount | | Return and exchange risk | Rate | Proportional to product value | | Market and competition difference | Rate | Adjusted to the country's price level | We recommend reading How to Set a Free Shipping Threshold? Free Shipping Limit in E-Commerce , Break-Even Cart Calculation and Cost Guide ## How to Think About Country-Based Currency and Tax Customers want to see prices in their own currency; tax treatment varies by country and type of sale. These two topics need to be handled together in country settings. ### Why Does Currency Matter? If a foreign customer sees a price in a currency they don't know, their trust and willingness to buy drop. Defining a country-specific default currency makes the shopping currency change automatically when the customer selects the delivery country. To reflect currency fluctuations in prices, see the post [What Is Price Updating by Exchange Rate? The Effect of Currency Fluctuation on Profit Margin, Rate Source and Update Frequency, Price Tiers, Rounding and Psychological Pricing, Campaigns and Currency Risk, Customer Trust, Currency Margin Impact Calculator and Setup Audit](https://www.faprika.com/en/blog/what-is-price-updating-by-exchange-rate). ### How Do You Set Up Tax for Exports? Tax treatment may differ in the countries you export to. Faprika has a tax exemption setting for countries; however, for this setting to work, the relevant option in the tax settings (the control of exemption for user group and country) must be enabled. Tax is subject to legislation; before changing the setting, talk to your accountant or financial advisor, and don't forget the invoicing setup as well. For how to issue an export invoice, [İhracatta E-Fatura ve E-Arşiv Kullanımı](https://www.faprika.com/blog/ihracatta-e-fatura-ve-e-arsiv-kullanimi) for more. Tip Treat the tax setting as a financial decision, not a technical one Although tax exemption can be turned on with one click as a panel setting, legislation lies behind it. Confirm with your financial advisor which country and which customer group it applies to, then turn the setting on. ## How to Set Country-Based Pricing in Faprika In Faprika, you manage country settings from the Countries panel under Configuration. The panel lets you define delivery countries, add country-based price markups, mark export countries with tax exemption, and change the shopping currency by country. At first, only Türkiye may be active; in that case the customer cannot select another delivery country. *Görsel: Faprika country setup flow: select the country, activate it, enter the price rate, tax exemption, currency, test as a customer (Six steps to open a new country)* ### What Fields Are in the Countries Panel? - **Country name:** The name of the delivery country; changing it is not recommended. - **Country price rates:** The field where you enter the country-based price markup as a fixed amount or a percentage. - **Selected active and passive:** You activate or deactivate the countries you selected in bulk without going to another screen. - **Add new and upload:** All countries come ready in the panel; this is used to add a new country or upload in bulk with Excel. - **Can be used in phone numbers:** Allows the country code to be entered in the phone number at registration. - **Two- and three-letter ISO code:** The country's short international codes; changing them is not recommended. - **Order:** Determines the order in which countries are listed; give the smallest number to the country you want at the top. - **Active:** Quickly shows which countries are open. *Görsel: Country, price rate, currency and status in the Faprika countries panel (Managing countries in a single list (records are examples))* ### How Do You Determine the Country-Based Rate? For example, suppose you receive orders from two countries other than Türkiye and want to raise prices by 10 percent in one of them. First you select the countries you want to work with and press the “Activate Selected” button; these countries then appear in the delivery country list. Then you enter the markup you want on the “Country Price Rates” screen. The entered amounts and rates are reflected in product prices according to the selected delivery country. ### Exempting a Country from Tax and Changing the Currency To mark an export country with tax exemption, you enable the exemption option on the country's settings page; for this, the relevant control option in the tax settings must also be on. To change the currency, you select the currency you want in the “Default Currency” field on the country's settings page and save; when the customer selects this delivery country, the currency in the store switches to that currency. For step-by-step use with screenshots, see the [Countries Management](https://www.faprika.com/en/tutorials/country-management) tutorial page. ## How Do You Match Shipping and Delivery by Country? Pricing should be considered together with shipping. If you raised the price by country, you also need to determine the right carrier and the free shipping condition for that country; otherwise the markup is eaten up by shipping cost. With country-based shipping management in Faprika, you can define a different shipping rule for each country. For regional shipping rules, see [What Is Regional Shipping Management? How to Determine the Carrier by Region in E-Commerce? Country, City, District, User Group, Category, Brand and Supplier Restrictions, Desi and Fixed Fee, Savings Calculator and Setup Audit](https://www.faprika.com/en/blog/what-is-regional-shipping-management), and for the free shipping threshold, see [How to Set a Free Shipping Threshold? Free Shipping Limit in E-Commerce, Break-Even Cart Calculation and Cost Guide](https://www.faprika.com/en/blog/how-to-set-a-free-shipping-threshold). - **Choose a carrier suited to the country:** Don't assume the same carrier provides reliable service in every country. - **Don't copy the domestic limit abroad:** Free shipping is much more expensive abroad. - **State the delivery time by country:** International delivery times are longer; inform the customer upfront. - **Clarify the return terms:** International return costs are high; make your policy clear. ## What Questions Should You Ask Before Opening a New Country? Activating a country in the panel takes a minute; but fulfilling orders from that country is an operational decision. Before opening a country, you should have answers to the following questions ready. - **Does the carrier provide reliable service to this country?** Delivery time and damage risk should be known in advance. - **Does the payment method work for customers in this country?** If the customer's card or payment method is not supported, the order cannot be completed. - **Are the invoice and customs documents ready?** Export documents should be planned in advance. - **How will returns and support work?** Will you be able to respond to customers in a different time zone and language? - **Can your products be sold in that country?** There may be country-specific restrictions for some products. ## How Do You Explain Country-Based Prices to Customers? A foreign customer doesn't wonder why the price is different; but if they run into an unexpected amount at the last step, they abandon the cart. The most important principle is transparency: customers expect the price they see on the product page to be consistent with the price they see in the cart. Having customers select the delivery country early, showing the price and currency according to that country from the start, and stating shipping and tax information clearly in the cart removes the surprise. For the effect of unexpected costs on cart abandonment, see [What Is an Abandoned Cart? How to Reduce the Cart Abandonment Rate in E-Commerce?](https://www.faprika.com/en/blog/what-is-an-abandoned-cart). ## How Often Should You Review Country Prices? A country price is not a setting you set once and leave. Shipping rates, exchange rates and competition levels change over time; if the country rate stays fixed while they change, your margin quietly erodes. Every three months, recalculate the shipping cost, payment fees and sales margin for each active country and update the rate if needed. For countries where sales volume stays very low, question not the price but whether continuing to sell to that country makes sense. ## What Are Common Mistakes in Country-Based Pricing? - **Entering a rate without calculating the cost:** Setting a rate by looking at a competitor's price doesn't protect your margin. - **Changing only the price and forgetting shipping:** The markup is eaten up by the shipping difference. - **Mixing up currency and price:** A currency change and a price markup are different things; think of them separately. - **Turning on the tax setting without consulting:** The exemption depends on legislation. - **Opening too many countries:** Countries you can't manage create a returns and support burden. - **Not testing as a customer:** Publishing without selecting the delivery country and trying the cart won't reveal an incorrect price. - **Not updating the price:** Not reviewing rates when the exchange rate or shipping rate changes erodes your margin. ## Country-Based Pricing Checklist The list below summarizes the cornerstones of your country-based pricing setup. *Görsel: Country-based pricing checklist: countries, price, tax, currency, shipping and testing (Six checks for country-based pricing)* Country-based price audit I activated only the countries I will sell to I calculated each country's extra cost Country price rate and amount are set A currency is selected for each country I confirmed the tax exemption with a financial advisor Suitable shipping and delivery time are defined for the country I selected the delivery country and tried the cart as a customer I review the rates when the exchange rate and shipping rate change Items that apply**2 / 8** Your country-based pricing setup doesn't seem to be in place yet. First calculate each country's extra cost. The basic steps are there but some gaps remain. Complete the currency, tax and shipping settings and test as a customer. Your country-based pricing setup is solid. Now review the rates regularly. | Stage | Check | Done? | | --- | --- | --- | | Countries | Only countries that will be sold to and can be managed are active | Yes / No | | Price | Country amount and rate set according to actual cost | Yes / No | | Tax | Exemption setting confirmed with a financial advisor, consistent with the tax setting | Yes / No | | Currency | Correct default currency selected for each country | Yes / No | | Shipping | Suitable carrier and delivery time defined for the country | Yes / No | | Test | Cart and payment tested with the delivery country selected | Yes / No | | Update | Rates reviewed when exchange and shipping rates change | Yes / No | ## How to Manage E-Export and Country Management with Faprika Faprika lets you manage selling to multiple countries from a single store. The main options are: - **Countries management:** You define delivery countries and activate or deactivate them one by one or in bulk. - **Country-based pricing:** You define a markup by country as a fixed amount or a percentage. - **Unlimited currencies and languages:** You can offer the store in multiple currencies and languages. - **Country-based shipping and payment:** You can use a different carrier and payment infrastructure by country. - **Automatic language and country detection:** Recognizes the visitor's language and country and adapts the welcome experience. - **Language-based SEO management:** You manage a separate title and description for each language. You can see which features are in which plan in the [e-commerce plans](https://www.faprika.com/en/pricing) comparison, and the details of the e-export solution on the [e-export](https://www.faprika.com/en/e-export) page. We recommend reading How to Build a Multilingual E-Commerce Site? Language and Country Selection, URL Structure, Translation Methods, hreflang, Pricing and Shipping Guide, Translation Cost Calculator and Readiness Audit ## Frequently Asked Questions **What is country-based pricing?** Country-based pricing means selling the same product at a different price depending on the customer's delivery country. When the customer selects a delivery country, the price is recalculated according to the markup, currency and tax rules defined for that country. **How is a country-based price markup calculated?** You determine the country's extra costs (shipping difference, payment fees, return risk, market difference) and reflect them in the product price as a fixed amount, a percentage, or both. In Faprika, if you enter both an amount and a percentage, the amount is added first and then the percentage is applied. **Should you use a fixed amount or a percentage?** If the extra cost is independent of the product price (such as shipping), a fixed amount is more accurate; if it is proportional to the product price (such as payment commission or return risk), a percentage is more accurate. Most stores use both together. **How do you change the currency by country?** In Faprika, on the country's settings page, you select the currency you want in the Default Currency field and save. When the customer selects that delivery country, the shopping currency in the store switches to the selected one. **How do you set the tax exemption for an export country?** You enable the exemption option on the country settings page; the relevant control option in the tax settings must also be on. Because tax depends on legislation, consult your financial advisor before turning the setting on. **How do you open a new delivery country in Faprika?** In the Countries panel under Configuration, you select the country and press the Activate Selected button. Then, if needed, you define the price rate, currency and tax exemption on the country's settings page. Sell worldwide by each country's rules With Faprika, open delivery countries, define country-based prices and currencies, and manage shipping and payment by country. Let's plan your e-export setup together with our experts. Explore e-Export #### You May Also Like - [**What Is Price Updating by Exchange Rate? 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