--- title: "How to Set Up E-Commerce SEO Settings: Page Title Template, Meta Description, Canonical, Social Sharing Tags and Product, Category and Brand SEO Details" description: "How do you set up e-commerce SEO settings? Set up the page title template, meta description, canonical and social sharing tags step by step in the panel, and avoid mistakes." url: https://www.faprika.com/en/blog/how-to-set-up-e-commerce-seo-settings language: en site: Faprika --- # How to Set Up E-Commerce SEO Settings: Page Title Template, Meta Description, Canonical, Social Sharing Tags and Product, Category and Brand SEO Details > How do you set up e-commerce SEO settings? Set up the page title template, meta description, canonical and social sharing tags step by step in the panel, and avoid mistakes. When you set up an e-commerce site, products, categories and design are the work of the first days; being visible in search engines is often left for later. Then one day you look and see that your pages show up in search results with a meaningless title like “Home Page”, hundreds of products have empty descriptions, the site opens on both the www and non-www address, and links shared on social networks appear as bare, imageless text. None of this has anything to do with the quality of your product; it is all down to a few settings missing in the panel. In this guide we cover **e-commerce SEO settings** end to end through the Faprika panel. First we set up the site-wide settings (page title template, separator, default description, domain check, canonical and social sharing tags); then we fill in the SEO information on product, category, brand, page, FAQ and blog records; after that we quickly close the gaps with a bulk update and check the result. We do not go into each topic individually: we have separate guides for writing product titles, category pages, redirects and structured data, and we link to them where relevant. The goal here is for you to build your site's SEO foundation in the right order and completely. Key Takeaway “SEO settings are not something you set up once and forget; they are a sequence: first the site-wide rules, then templates by content type, and last the individual exceptions. If you reverse the order, you end up trying to fix thousands of pages by hand.” ## What Are E-Commerce SEO Settings? E-commerce SEO settings are panel settings that determine how your site presents itself to search engines: the page title, meta description, meta keywords, canonical address, address (URL) structure and social sharing tags are the main ones. In Faprika, these settings sit on two layers. The first is the site-wide layer: under Configuration > Settings > General Settings > SEO, you find the rules that apply to the whole site. The second is the content layer: each product, category, brand, page, frequently asked question and blog record has its own “SEO Information” area. The site-wide setting is a default, while the content layer is the specific value that overrides it. In a healthy setup, the site-wide setting gives every page at least a reasonable title and description, and the content layer customizes the important pages. Our training content notes that SEO is related to the following components: keyword optimization, on-site and off-site work, mobile compatibility, loading speed and user experience. This guide focuses on those that can be set directly in the panel, that is, the basic building blocks of on-site optimization. Recommended reading SEO Settings Training ## Why Do E-Commerce SEO Settings Matter? E-commerce SEO settings matter because the first thing you see in search results is your page's title and description; when these are empty or random, both your ranking and your click-through rate suffer. - **It ensures consistency.** Page titles set by a template appear in the same layout across the whole site; the brand name always sits in the right place on every page. - **It brings scale.** You cannot write the descriptions of thousands of products one by one; template and automatic generation settings fill the gaps. - **It prevents duplicate addresses.** When the same content opens on both the www and non-www address, or on different addresses, search engines are left undecided; the domain check and the canonical setting solve this. - **It strengthens sharing.** Social sharing tags make sure the image, title and description display correctly when your link is shared on a social network. - **It saves time.** A setting configured correctly once is automatically reflected in every new product and category added later. That is why the most efficient route is to set up SEO settings before design and product entry, or at the latest while the first products are being uploaded. If your store is already live, no problem: the sequence below works just as well on an existing site. *Görsel: Faprika SEO settings panel: switches for default page title, page title template, separator, meta description, canonical and social sharing tags (Main fields of the SEO section under General Settings (field names are as in the training, values are placeholders))* ## How to Set Up Site-Wide E-Commerce SEO Settings Site-wide settings are made in the panel under Configuration > Settings > General Settings > SEO, across eight fields. Each requires a short decision; below we explain in order what each field does and what you should enter. ### 1. Default Page Title This field sets the default page title used across your site; it provides a general title for pages that have no title of their own, such as the home page. Enter a short phrase that tells people both your brand and what you sell, for example “Brand Name | Product category and key value”. Do not make it too long: our training materials recommend keeping page titles under roughly 65 characters. ### 2. Page Title Template The template ensures that all page titles follow a consistent format. On a product page the product name stands out, on a category page the category name; the template adds your brand name and the separator next to them. We illustrate how the template works with tables in the next section. ### 3. Page Title Separator The separator is the character placed between the page title and the site name; a hyphen or a vertical bar is most common. It may look like a small detail, but it determines how readable the title is in search results. Choose one separator and do not change it across your site. ### 4. Default Meta Keywords Enter the keywords that best describe your site here. This list applies to pages that have no dedicated field, such as products and categories. Keep the words tied to what your site is really about: seven or eight meaningful phrases are far better than twenty random words. ### 5. Default Meta Description This is the general summary of your site; it is the text people see in search results when they find your site. Our training materials recommend a description length of 155 characters. In one or two sentences, say what you sell, who you sell to, and a reason to choose you. ### 6. Generate Product Meta Descriptions Automatically When this option is enabled, meta descriptions are generated automatically for products. For stores with thousands of products, it is the most practical way to cover pages whose descriptions would otherwise stay empty. For your important products, a hand-written description still performs better; the automatic description is a safety net, while the hand-written one is the tool for your showcase pages. ### 7. Domain Control (www) Keep in mind that the version of your site with the “www” prefix and the version without it can be treated by search engines as separate sites. Use this setting to serve your site in a single form, and use that same form in all your links, ads and social profiles. Which one you choose does not matter; what matters is that your choice is single and permanent. ### 8. Canonical URL Enabled The canonical tag tells search engines the single, original address of a page. Even when the same content opens at different addresses with filter, sorting or tracking parameters, it indicates which one is the main page and protects your SEO value by preventing duplicate content. We recommend keeping this switch enabled. We recommend reading What Is a 301 Redirect? ## How to Enable Social Sharing and Open Graph Tags Under General Settings > SEO there are two more switches: custom meta tags for social networks and Open Graph meta tags. When both are enabled, your page appears with the image, title and description you choose whenever it is shared. Open Graph is the tag standard that determines how a link preview is drawn on social networks and messaging apps. When these tags are off, a shared link often appears as just an address; when they are on, a card with the product image, product name and a short description is created. For anyone who shares your store on social networks, in messaging groups or in email newsletters, this card is the first impression that influences the decision to click. - **Social network meta tags:** optimizes how shares appear on social networks. - **Open Graph meta tags:** controls how the site appears on social networks and similar platforms. After enabling both switches, be sure to run a test share: send the home page, then a product, then a blog post to yourself and check in the preview that the image and title come through correctly. If the preview is empty or shows the wrong image, the problem is usually missing image and SEO fields on the record in question; the next sections solve exactly that. Tip After saving the settings, check in an incognito tab After saving the general SEO settings, open the site in a private tab without logging in and confirm in the page source that the title and description look as you expect. This is the easiest way to catch cases where a setting that looks right in the panel comes out differently on the live site. ## How to Choose a Page Title Template and Separator A good page title template puts the variable part (product, category or page name) first and the fixed part (brand name) last, and separates the two with a single separator. This way every page gets a unique title and your brand name still appears in every result. The most important information should come first in the title, because long titles are truncated in search results and the end becomes invisible. Our training materials recommend 65 characters for page titles. If your brand name is short it fits the template easily; if it is long, consider using its short form. The table below shows how the template works with sample values (product and brand names are illustrative). | Page type | Template logic | Example result | | --- | --- | --- | | Home | Brand + short value statement | Sample Store / Safe shopping for natural products | | Category page | Category name + separator + brand | Women’s Sweaters / Sample Store | | Product page | Product name + separator + brand | Wool Knit Sweater / Example Store | | Brand page | Brand name + product group + separator + site | Brand Name Products / Sample Store | | Blog post | Post title + separator + site | How to Wash a Sweater / Sample Store | When choosing a separator, keep this in mind: the hyphen and the vertical bar are the most common choices. Whichever you pick, do not use it elsewhere inside the title; otherwise it becomes unclear which part of the title is the page name and which is the brand name. Writing product names is a specialty of its own; we cover it in the [how to write a product title](https://www.faprika.com/en/blog/product-title) guide. *Görsel: E-commerce SEO settings: page title template, separator, and the title, address and description example shown in search results (The relationship between template, separator and the title in search results (texts are illustrative))* ## How to Fill In Product, Category and Brand SEO Information Every product, category and brand record has its own “SEO Information” field; this is where you enter meta keywords, meta description, page title and address (URL). If this field is left empty, the site-wide defaults apply. ### Product SEO information You reach a product’s SEO field in the panel by going to Catalog > Product Management and opening the “SEO Information” field of the product you want to edit. The address is generated automatically, but you can change it to make it more meaningful and readable. When you change an address, pay attention to redirects, since the old address may already be indexed by search engines. ### Category SEO information For a category, follow Catalog > Category Management and select the relevant category. Category pages often carry more traffic than product pages for broad searches such as “women’s sweater” or “men’s shoes”, so you should be sure to fill in their SEO fields. Our training recommends writing meta keywords as meaningful sentences that contain the keyword. For category-specific details, see the [category page SEO](https://www.faprika.com/en/blog/category-page-seo) guide. ### Brand SEO information For a brand page, select the relevant brand under Catalog > Brand Management. Brand pages are the pages people land on when they search directly by brand name; state the brand name and the product group you offer clearly in the title and description. The [how to create a brand page](https://www.faprika.com/en/blog/how-to-create-a-brand-page) article helps with the design and content of a brand page. ### Page, FAQ and blog SEO information The same SEO fields are also found under Content Management in the Pages, Frequently Asked Questions and Blog sections. Entering the title, description and keywords separately for your corporate pages (about us, contact, return policy), your Q&A pages and your blog posts ensures these pages are presented correctly in search results. For a blog post, the address should contain the keyword whenever possible. | Content type | Panel path | SEO information fields | | --- | --- | --- | | Product | Catalog > Product Management | Meta keywords, meta description, page title, URL | | Category | Catalog > Category Management | Meta keywords, meta description, page title, URL | | Brand | Catalog > Brand Management | Meta keywords, meta description, page title, URL | | Page | Content Management > Pages | Meta keywords, meta description, page title, URL | | Frequently asked question | Content Management > Frequently Asked Questions | Meta keywords, meta description, page title, URL | | Blog | Content Management > Blog | Meta keywords, meta description, page title, URL | Tip Start with the pages that get the most traffic Do not try to perfect every record at once. Start with the home page, your best-selling categories, your best-selling brands and your showcase products; cover the rest with templates and bulk updates. ## How to Write Templates with SEO Tags When writing in SEO fields in Faprika, you can use the {name}, {sku}, {price} and {oldprice} tags; the system fills them in automatically with the product’s name, stock code, sale price and undiscounted price. This lets you apply a single template to thousands of records. The scope of the tags varies by record type. For products all four tags can be used; for category and brand records the {name} tag inserts the name automatically. The beauty of a tag is that the product name appears correctly and uniquely on every page; the downside is that the template produces a long title when the product name is long. So after writing the template, try it with your longest product name and check that the resulting title stays around 65 characters and the description around 155. | Field | Sample template | What does it provide? | | --- | --- | --- | | Product page title | {name} / Brand Name | Each product appears with its own name and the fixed brand name | | Product meta description | Order {name} for {price} with the assurance of Brand Name. Stock code: {sku} | Product name, price and stock code are inserted into the description automatically | | Discounted product description | {name} now {price}, previously {oldprice}. Fast shipping and easy returns. | The discount information stands out in the search result | | Category page title | {name} Models and Prices / Brand Name | The category name is filled in automatically and the page stays unique | | Brand meta description | Explore {name} products with original goods and secure shopping. | The brand name is filled in automatically | Keep one point in mind when using price tags: price is information that changes often, and the description in search results may show the old price until it is crawled again. You do not have to put the price in the description; if your store runs frequent campaigns, sticking to {name} and {sku} is safer. With a campaign, the real price already displays correctly on the product’s own page. *Görsel: E-commerce SEO tags: how the name, sku, price and oldprice tags turn into the product name, stock code, selling price and price before discount (SEO tags being filled in with record data (product and values are examples))* We recommend reading What Is Structured Data? ## How to Write a Meta Description and Page Title A good page title states the page’s topic in the first words, and a good meta description gives the person in the search results a concrete reason to click. Both should be unique, readable and appropriate to the record. Our training materials suggest a title of about 65 characters and a description of 155 characters. These figures are not hard limits but a safe zone: text beyond them may be truncated in search results. Follow these principles as you write: - **Put the keyword near the beginning.** People should see the word they searched for in the first half of the title. - **Write unique text for every page.** Repeating the same title and description across hundreds of pages makes the pages indistinguishable from each other. - **End the description with a promise.** Genuinely true benefits such as “fast shipping”, “easy returns” and “original product” increase clicks; a promise that is not true damages trust. - **Do not stuff keywords.** In the meta keywords field, write phrases that describe the page’s real topic; adding unrelated words does not help. - **Use natural language.** Titles and descriptions are for people first; text that looks machine-translated will not get clicks. On a product page, part of the title already comes from the product name, so the product name itself should be written with SEO in mind. If the name carries the brand, model and distinguishing feature in a simple order, the template works well almost by itself. ## How to Do a Bulk SEO Update Instead of editing the SEO fields of thousands of records one by one, you can use the bulk operations module in Faprika: under Catalog > Bulk Operations there are separate update screens for products, categories and brands, and each has an SEO Information section. The bulk screens all work the same way: records are listed using search and status filters, you tick the checkbox next to the field to change, enter the value and press SAVE. The SEO Information section contains the Meta Keywords, Meta Description and Page Title fields, and SEO tags such as {name} can be entered in them too. The product screen also has filters that directly list products with no page title, meta description or meta keywords entered; these filters are the fastest way to find the gaps. | Bulk screen | Panel path | What is it good for in SEO? | | --- | --- | --- | | Bulk Product Update | Catalog > Bulk Operations | Lists products with an empty title, description or keywords and fills them in bulk | | Bulk Category Update | Catalog > Bulk Operations | Updates the page title, description and keywords of categories in bulk | | Bulk Brand Update | Catalog > Bulk Operations | Updates the SEO fields of brands in bulk | The most important warning is stated plainly in our training materials: changes made in bulk operations cannot be undone. If you make a mistake, the only way to fix it is to edit records one by one. So the safe order of work should be: 1. **Narrow the scope.** List only records with an empty field, or just a single category. 2. **Read the record count.** If the number the screen reports does not match what you expect, do not proceed. 3. **Tick only the checkbox you need.** A field you leave unticked is not touched. 4. **Try a small group first.** See the result on five or ten records, then move to the wider scope. 5. **Do not overwrite filled fields.** Do not wipe out carefully written titles and descriptions; target only the empty ones. For a detailed walkthrough of the bulk screens, see our [bulk product update](https://www.faprika.com/en/blog/how-to-do-a-bulk-product-update) and [bulk category update](https://www.faprika.com/en/blog/how-to-update-categories-in-bulk) guides, and for a step-by-step panel walkthrough see the [bulk brand update tutorial](https://www.faprika.com/en/tutorials/bulk-brand-update). Tip Note the old values before a bulk operation Because the operation cannot be undone, save the current values of the fields you are about to change in a spreadsheet beforehand. If something goes wrong, you will have a reference for the correction. ## What Are Common Mistakes in E-commerce SEO Settings? The most common mistake is trying to fix pages one by one instead of setting up the configuration. Other frequent mistakes are listed below. - **Leaving the default title as is.** A placeholder phrase from the template or a generic title such as “Home Page” does not present your brand in search results. - **Writing the same description for every page.** Pages become indistinguishable from one another; at the very least, product and category pages should have unique ones. - **Skipping the www check.** If the same page opens at two addresses, search engines split its value. - **Leaving the canonical setting off.** Filtered and parameterized URLs look like duplicate pages. - **Not enabling social sharing tags.** A shared link appears without an image or a title. - **Changing a URL without setting up a redirect.** Visitors and search engines arriving at the old URL land on a page-not-found error. - **Running a bulk action without checking its scope.** An irreversible action gets applied to the wrong records. - **Writing a title longer than the limit.** A long title gets truncated in results and the main message is lost. While fixing most of these mistakes, it is easy to create a new one; after every change to the settings, verify the result in the page source. Recommended reading How to Create an FAQ Page for an E-Commerce Site ## E-Commerce SEO Settings Checklist The eight items below form a checklist showing that your SEO foundation is complete. If you can tick all of them, your site-wide and content-level settings are in place. 1. The default page title and default meta description are written to describe your brand and your product. 2. The page title template and separator are set; tested with the longest product name. 3. The default meta keywords consist of phrases that genuinely describe the site. 4. Automatic generation of product meta descriptions is on; key products have a hand-written description. 5. The domain check (www) is done; links and ads use a single address format. 6. Canonical URL is active. 7. Social network and Open Graph meta tags are active; in a test share, the image and title appear correctly. 8. No empty SEO fields remain in product, category, brand, page, FAQ and blog records; the scope and record count were checked before the bulk update. *Görsel: E-commerce SEO settings checklist: title, description, template, www, canonical, social sharing tags and empty SEO field check (Eight-item checklist for e-commerce SEO settings)* Apply the checklist again twice a year, or whenever there is a major change on the site (a new design, a new domain, a bulk product upload). SEO settings need maintenance after setup too, because the site grows, products change and old assumptions stop holding. ## E-Commerce SEO Settings with Faprika In Faprika, all the settings in this guide are gathered in a single panel: site-wide rules sit under General Settings, while SEO details for products, categories, brands, pages, FAQs and blog posts are on the relevant management screens. - **General Settings > SEO:** default page title, page title template and separator, default meta keywords and description, automatic generation of product meta descriptions, domain check, canonical and social sharing tags. - **SEO Information per record:** editing meta keywords, meta description, page title and URL for products, categories, brands, pages, FAQs and blog posts. - **SEO tags:** dynamic title and description templates using {name}, {sku}, {price} and {oldprice}. - **Bulk actions:** bulk SEO updates for products, categories and brands. The modules available may differ by plan; see the [e-commerce plans](https://www.faprika.com/en/pricing) page for details, and the [add-ons](https://www.faprika.com/en/add-ons) page for other solutions that support SEO. The full training content is covered step by step in the [SEO settings training](https://www.faprika.com/en/tutorials/seo-settings). ## Frequently Asked Questions **What are e-commerce SEO settings?** E-commerce SEO settings are the admin settings that determine how a site is presented to search engines, such as the page title, meta description, meta keywords, canonical URL, URL structure and social sharing tags. In Faprika, site-wide settings are in the SEO section under General Settings, while content-specific settings are in the SEO Information field of each record. **Where are the SEO settings in the Faprika panel?** Site-wide settings are at Configuration > Settings > General Settings > SEO. SEO information for products, categories and brands is on the relevant management screens under Catalog, while SEO information for pages, FAQs and blog posts is under Content Management. **How many characters should the page title and meta description be?** Faprika training recommends about 65 characters for the page title and about 155 for the meta description. These are the safe zone; longer text may be cut off in search results, so put the important information first. **What are the {name}, {sku}, {price} and {oldprice} tags for?** These SEO tags automatically insert the product name, stock code, selling price and price before discount into the title and description. That way a single template can be applied to hundreds of products; for category and brand records, the {name} tag is used. **Why should the canonical URL setting be on?** The canonical tag tells search engines a page's single, original address and protects SEO value by preventing the same content from multiplying across different addresses. For this reason, we recommend leaving the Canonical URL Active switch under General Settings on. **Can a bulk SEO update be undone?** No. According to Faprika training, changes made in bulk operations cannot be undone; fixing them requires working one by one. So narrow the scope, check the record count, tick only the checkbox of the field you need, and try a small group first. Start setting up your SEO today Manage the page title template, meta descriptions, canonical and social sharing tags from a single panel in Faprika; complete SEO information for products, categories and brands quickly with bulk actions. Let's review your store's SEO structure together. Request a Demo #### You May Also Like - [**How to Do Category Page SEO**](https://www.faprika.com/en/blog/category-page-seo) - [**How to Write a Product Title**](https://www.faprika.com/en/blog/product-title) - [**What Is Structured Data?**](https://www.faprika.com/en/blog/what-is-structured-data) - [**What Is a 301 Redirect?**](https://www.faprika.com/en/blog/what-is-a-301-redirect)