--- title: "Most Purchased Products by Women" description: "The products women buy most, their spending habits and shopping periods are explained clearly and simply in this guide with 2024 data" url: https://www.faprika.com/en/blog/most-purchased-products-by-women language: en site: Faprika --- # Most Purchased Products by Women > The products women buy most, their spending habits and shopping periods are explained clearly and simply in this guide with 2024 data Women’s shopping habits are one of the most important factors shaping the direction of both retail and the e-commerce world in Türkiye. From cosmetics used in daily life to clothing, from home needs to personal care, women consumers make their purchase decisions quickly and consciously across many categories. According to 2024 data, women are a user group that uses online shopping regularly and closely follows campaign and discount periods. This means that knowing which products sell more is critical for creating the right stock, the right price and the right campaign. In this article, we will clearly and understandably cover the products women buy most in Türkiye, the categories they spend more on, and the periods in which these purchases concentrate. This way, whether you are a store selling products or someone just getting acquainted with e-commerce, you will be able to easily understand women consumers’ shopping behavior. Key Takeaway Those who know what women buy determine much more easily what to sell in e-commerce. ## Categories Where Women Spend the Most (2024 TÜİK) According to 2024 TÜİK (Turkish Statistical Institute) data, women in Türkiye allocate more budget to some product and service categories than to others when spending money. These expenditures reflect not only purchase frequency but also lifestyle, needs and priorities. **Categories with the Highest Spending** - **Clothing and Shoes:** Ready-to-wear products such as T-shirts, dresses, jeans and sneakers rank high on women’s spending lists. - **Cosmetics and Personal Care:** Categories such as skin care products, makeup and perfume are among the areas where women allocate the largest budgets. - **Home and Living Products:** Household needs such as home textiles and kitchen products hold a significant share in women’s total spending. - **Accessories and Jewelry:** Complementary products such as jewelry and bags stand out in women’s spending. These categories include spending headings that affect style and quality of life as much as the products women consumers need in daily life. This diversification of spending shows the importance of correct stock and campaign planning across different product groups. ## The 20 Products Women Buy Most The products women buy most in Türkiye consist of items that make daily life easier and meet personal care and style needs. You can find the most preferred products by category below, based on 2024 data: - - Skin Care Products (moisturizer, serum, cleanser) - - Foundation and Concealer - - Lipstick and Lip Care Products - - Mascara - - T-shirts and Tees - - Jeans - - Dress - - High-Heeled Shoes - - Sports Shoes/Sneakers - - Shoulder Bag - - Perfume - - Hair Care Products (shampoo, conditioner) - - Knitwear and Sweaters - - Blouses and Shirts - - Jackets and Coats - - Eyeshadow and Makeup Palettes - - Home Textiles (bedding, curtains) - - Kitchen Products - - Socks and Underwear - - Jewelry and Accessories (necklace, earrings, bracelet) - This list reveals women consumers’ shopping tendencies focused on fashion as well as personal care and home needs. Each product group appeals to different lifestyles and needs; this shows the importance of product variety in e-commerce and retail strategies. Tip Plan Products by Season Women’s shopping speeds up during seasonal transitions. Demand for clothing, shoes and personal care products rises in spring and autumn. Knowing these periods in advance and preparing stock and campaigns directly increases sales. ## The 20 Brands Women Prefer Most Although women’s brand preferences in Türkiye vary across sectors, some names stand out. The brand list below includes the brands women prefer most by popular product category and those with high purchase tendencies: - **Mavi** (clothing) - **Koton** (clothing) - **LC Waikiki** (clothing) - **Zara** (clothing) - **H&M** (clothing) - **Mango** (clothing) - **Flo** (shoes) - **Hotiç** (shoes) - **Altınyıldız** (shoes) - **Vakko** (bags) - **Pierre Cardin** (bags) - **Guess** (bags) - **Sinoz** (cosmetics – skin care) - **La Roche Posay** (cosmetics – skin care) - **Bioderma** (cosmetics – skin care) - **Flormar** (makeup) - **Maybelline** (makeup) - **MAC** (makeup) - **Victoria’s Secret** (perfume & care) - **Chanel** (perfume & luxury) These brands are known as names with high demand among women consumers in Türkiye in fashion, beauty and accessories alike. Factors that shape preferences also include product quality, brand awareness, design and campaign impact. Tip Focus on Products That Are Bought Again Skin care, makeup and hair care products are repurchased regularly. Highlighting these products brings customers back to the site and creates continuous revenue. ## How Many Times a Year Do Women Shop? Women consumers stand out as a group that uses shopping frequently, especially on online channels. According to 2024 data, women’s shopping frequency is as follows: - They shop online **an average of 7 times a year**. - **41%** shop online at least **once** a week. - In the clothing category, women shop **an average of 1.5 times a month**. - **75%** of women users regularly and actively use e-commerce platforms. These figures show how inclined women consumers are toward online shopping and that they display regular purchasing behavior. This information is an important indicator for understanding which periods to focus on when planning products and campaigns. ## In Which Periods Do Women Shop the Most? Women’s shopping behavior concentrates markedly in certain periods of the year. These are the times when sales rise fastest, driven by both need and campaign effects. **Discount and Campaign Periods** 82% of women shop actively on discount days. Special campaigns significantly increase add-to-cart and purchase rates. **First Week After Payday** In the first 7–10 days after monthly salary payments, shopping volume rises by about 40%. In this period, clothing and personal care products stand out in particular. **Special Occasions** Shopping intensity rises markedly in the two weeks before March 8 International Women’s Day, Mother’s Day and Valentine’s Day. Gift items and cosmetics sell more in this period. **Seasonal Transitions** March–April and September–October are the periods when seasonal clothing shopping is at its highest. Sales of dresses, coats, knitwear and shoes increase. **Birthdays** Women tend to shop both on their own birthdays and on the birthdays of loved ones. Jewelry, bags and cosmetics stand out in this period. **Before Holidays** In May and June, shopping to prepare for the summer holiday increases. Sales of swimsuits, sunscreen, summer dresses and bags rise. **Before Religious Holidays and New Year** In the 15 days before Ramadan Bayram (Eid al-Fitr) and Kurban Bayram (Eid al-Adha), shopping volume rises by about 50%. The same applies to the period before New Year. **Weekends** 60% of women prefer to shop on weekends. Saturday is the busiest day for both stores and e-commerce. Tip Turn Special Days into Sales Mother’s Day, Valentine’s Day, birthdays and pre-holiday periods are the busiest times for women’s shopping. Preparing product sets and campaigns for these dates increases sales in a short time. ## Know Women’s Shopping Trends to Pick the Right Product Knowing the products women buy most and the categories they spend the most on is the key to offering the right product at the right time. While demand in areas such as cosmetics, clothing, home products and accessories continues all year, campaign periods and seasonal transitions raise sales significantly. Sellers who follow these habits plan stock better, set pricing correctly and grow their e-commerce sales more easily. Understanding what women consumers need, when and why forms the foundation of a sustainable and profitable sales structure. ## Frequently Asked Questions **Which products do women prefer most when shopping online?** When shopping online, women mostly prefer cosmetics, clothing, shoes, bags and personal care products. Skin care and everyday clothing in particular see steady demand all year round. **How closely do women follow discounts?** A large share of women shoppers actively follow discount and campaign periods. Special discount days and coupons are among the most important factors that speed up purchase decisions. **What should e-commerce sites selling products for women pay attention to?** Clear product images, clearly written size and ingredient information, fast shipping and easy return options directly influence women customers’ purchase decisions. **In which categories do women spend the most money?** Clothing, cosmetics, personal care, shoes and home products are the categories where women allocate the largest budgets. These areas consist of products that are both consumed often and purchased repeatedly. **What matters when preparing a campaign for women customers?** A clear discount rate, an emphasis on limited time and benefits such as free shipping increase women’s desire to buy. Campaigns tied to special occasions also deliver higher conversion. **At what times do women usually shop?** Evenings and weekends are the times when women devote more time to online shopping. Saturdays are among the busiest shopping days. **What should product pages aimed at women look like?** Product descriptions should be simple and easy to understand, include real-life usage photos and provide complete information such as size, ingredients and measurements. These details also reduce return rates. **When are women more likely to shop again?** After a purchase they were happy with, the tendency to shop again rises, especially during discount periods and when new-season products arrive. Trust and fast delivery are decisive here. Faprika e-Commerce The way to succeed in the world of e-commerce is a strong and effective infrastructure. Faprika gives you all the tools you need to stay one step ahead in the industry. If you want to take a closer look at the advantages Faprika offers to make a difference in e-commerce, expand your customer base and increase your sales, start your free trial now. Start free with Faprika now. 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