e-Commerce Glossary · A-B

What Is Affiliate Marketing?

Affiliate Marketing: A method of promoting online sales. In this model, people who promote products or services (affiliates) receive a commission for each sale or specific action. Typically, bloggers, influencers and other digital content creators encourage their visitors or followers to buy a particular product. If a sale results from this encouragement, the affiliate is paid the agreed commission. While this model minimizes risk for brands, it gives affiliates an opportunity to earn income.