Wins Back Sales Left in the Cart
A reminder goes to the customer who left a product in the cart; if they don’t click, a second email with a coupon is sent. When the customer places an order, the flow stops by itself.
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Faprika add-on · Marketing and campaign automation
Roket: Let your store work for sales while you sleep
When something happens in your store, it automatically sends the right message to the right customer, generates personalized coupons and arranges your products on the storefront by itself. Flows are built with drag and drop; ready-made scenarios start with one click.
- 15triggers
- 13actions
- 11ready-made automations
- 6email templates
- 6ready-made segments
- 3ready-made pop-ups
What Is Roket?
An Event Happens, Roket Takes Action
Roket monitors events in your store: a new registration, a product left in the cart, an unfinished payment, an order shipped or delivered, a product running low on stock… When the event occurs, it follows the flow you set up: it sends email and SMS, generates a personalized coupon, groups customers into segments, tags products, moves them to a category or pushes them up or down on the storefront. Messages go out through your store’s own email account and SMS provider.
Rescues Unfinished Payments
Sends an email with a link that completes the payment in one click to an order whose payment was not completed. It stops when the payment is received or the order is cancelled.
Calls Back Dormant Customers
Sends a “We miss you” coupon to customers who haven’t ordered for a long time. You set the period and the discount.
Organizes the Catalog by Itself
Adds a tag to best sellers, moves out-of-stock products to the end of the storefront, gathers new arrivals in a category and moves the most visited products to the top.
Simplifies Bulk Campaigns
Sends an email or SMS campaign to opted-in customers, a customer group or a segment, immediately or at a later date.
Measures the Result
Shows sent, opened and clicked messages, orders and revenue coming from the automation, and coupons generated and used.
How does it work?
Trigger, Condition, Wait, Action
Every automation starts with a trigger and moves forward step by step. In the flow builder you simply drag and drop the steps; no coding is needed. The flow looks like a tree with YES / NO branches and is easy to edit in full-screen mode.
- 1TriggerWhen this happens?
Product left in cart, payment received, product sold 10 units, every night at 04:00…
- 2ConditionFor whom, in which case?
Order total, payment method, product stock, whether the email was opened… YES / NO branches.
- 3WaitWhen?
Any duration from seconds to months: 15 minutes, 1 day, 2 weeks…
- 4ActionWhat should be done?
Email, SMS, coupon, customer group, tag, category, storefront order…
A/B test
Customers are split into two branches at the ratio you choose; you can test two different messages or discounts at the same time.
Branching by Behavior
With conditions such as “Did they open the email in this flow?” and “Did they click the link?”, the flow continues differently for those who didn’t open it and for those who clicked.
Stop Conditions
The flow stops by itself when the customer pays, places a new order, or when the order is shipped, delivered or cancelled.
Exclusions
Certain customer groups or email addresses are kept out of the automation, for example dealer or staff accounts.
Automations can be copied, exported as a file and imported into another store. You can replicate a successful flow in a few clicks.
Ready-Made Automation Gallery
11 Ready-Made Scenarios, Set Up in One Click
Choose from the gallery and click “Set Up”. The automation arrives inactive; you adjust discount rates, durations and the category to suit you, then activate it.
Welcome Series
Message15 minutes after a new member signs up, a 10% welcome coupon is generated and a templated email is sent.
- Signed up
- Wait 15 min
- Generate coupon
Cart Recovery (2 Steps)
MessageA reminder for a cart that has been waiting 1 day; if they haven’t clicked within 2 days, a second email with a 10% coupon. The flow stops if they place an order.
- Cart 1 day
- 2 days
- If not clicked
- Coupon + email
Payment Recovery
MessageAn email with a one-click payment link for an order whose payment isn’t completed within 30 minutes. It stops if the payment is made or the order is cancelled.
- Awaiting payment 30 min
- Email with payment link
Win-Back
MessageA 15% “We Miss You” coupon for customers who haven’t ordered in 60 days. The flow stops if they order.
- No order for 60 days
- Generate coupon
Delivery Thank-You
MessageOne day after an order is delivered, an invitation to shop again with a 5% thank-you coupon.
- Delivered
- 1 day
- Coupon
Best Sellers Tag
CatalogA “Best Sellers” tag is added automatically to a product that sells 10 or more units in the last 30 days. The quantity and period can be changed in the flow.
- 10+ sales (30 days)
- “Best Sellers” tag
New Arrivals (Dynamic)
CatalogProducts added in the last 7 days are automatically added to the category you choose.
- Added in last 7 days
- Add to category
Out-of-Stock Products to the End of the Storefront
CatalogA product that runs out of stock moves to the end of the category list and returns to the top when stock arrives. The product stays published; its address in search engines is preserved.
- Stock 0
- To end of storefront
- Stock arrived
- To front of storefront
Most Visited to the Top
CatalogEvery night, the products in a category are sorted by the visits they received in the last 30 days. Products added in the last 14 days are not pushed to the end for having no visits.
- Every day 04:00
- Sort by visits
Low-Stock Products to Outlet
CatalogProducts whose stock drops to 3 or below are gathered in the category you choose. You can change the limit to suit you.
- Stock ≤ 3
- Add to category
Unpublish When Out of Stock
CatalogA product whose stock runs out is unpublished automatically. By adding a condition, you can also set up a flow that republishes it when stock arrives.
- Stock ≤ 0
- Unpublish
Triggers
15 Triggers: Customer, Order, Product and Time
The event that starts the automation. With the options, you narrow the trigger to fit your business; you can also set how often it runs again for the same customer or product.
Order6
- Order Created
- When a customer places an order.
- Payment Received
- When the payment for an order is received.
- Payment Not Completed
- If the payment is still not completed the number of minutes you set after the order was placed; if desired, only for selected payment methods.
- Order Cancelled
- When an order is cancelled.
- Order Shipped
- When an order is handed to the carrier.
- Order Delivered
- When an order is delivered to the customer.
Sample flow
- Awaiting payment 30 min
- Email with payment link
Customer and cart4
- Customer Signed Up
- When a new membership is created.
- Abandoned Carts
- When a cart has waited the number of days you set; you also choose after how many days it runs again for the same customer.
- Customers Who Haven’t Ordered for a Long Time
- When the number of days you set has passed since the last order (win-back).
- Entered a Segment
- When a customer meets the conditions of the segment you choose.
Sample flow
- Cart 1 day
- If not clicked
- Coupon + email
Product4
- Product Reached Sales Quantity
- When a product sells at least the quantity you set in the period you set; only orders with received payment, or all orders, can be counted.
- Product Stock Low / Out
- When the product’s stock falls to or below the quantity you set.
- Product Has a Specific Tag
- When a product has the tag you choose.
- Product Matches Criteria
- Dynamic selection: added in the last X days, stock and price range, with or without variants, a specific category, published products only.
Sample flow
- 10+ sales (30 days)
- “Best Sellers” tag
Time1
- Scheduled
- Every day, every 12, 6 or 3 hours, or hourly; you choose the start time. Night hours are recommended for catalog jobs.
Sample flow
- Every day 04:00
- Sort by visits
- Most visited first
Actions
13 Actions: From Communication to Catalog
At each step of the flow, you choose what Roket will do. Organizing your catalog is as much a part of the automation as sending messages.
Contact
- Send EmailWith a Roket template, the store’s message template or text you write; to everyone or only to those who have given marketing consent.
- Send SMSSends the text you write or the template’s SMS text; held back during quiet hours.
Customer and order
- Generate CouponA discount coupon specific to the customer; the code is written automatically into subsequent emails and SMS messages.
- Add to Customer GroupPlaces the customer in the group you choose, for example the VIP group.
- Add Note to OrderLeaves a note on the order; your team sees it in the panel.
- Call WebhookSends a notification to another system such as a CRM or ERP.
Catalog
- Add / Remove Product TagIf the tag doesn’t exist, it is created automatically.
- Add / Move Product to CategoryAdds (existing ones are kept) or moves (removed from other categories).
- Remove Product from CategoryRemoves the product from the category you choose.
- Publish / Unpublish ProductPublishes the product or takes it offline.
- Change Storefront OrderMoves the product to the end or the start of the category list.
- Move Most Visited to the TopSorts the category by number of visits; works in scheduled flows.
The Right Person, a Personalized Message
Available in conditions
- Order total, payment status and method, order no., phone and email
- Customer email, phone, full name
- Product name, stock code, price, stock quantity, published or not, has variants or not
- Flow coupon generated, email opened, link clicked
Added automatically to the message
- Full name
- Coupon code and discount
- Order number
- One-click payment link
- Products in the cart
- Unsubscribe
Comparison: equals, does not equal, contains, does not contain, greater than, less than, and the equality options.
Personalized Coupons
Each Customer Gets Their Own Code
- Discount: percentage or fixed amount; for a percentage discount, the maximum discount amount can be capped. Valid on all products or on selected categories.
- Duration and usage: the validity period is set in days and the number of uses per person in units.
- Code generation: a unique random code, a code from the customer’s email or phone, a code from a template, or the same fixed code for everyone; a prefix specific to your store is added at the start.
- Customers see their coupons: on the “My Coupons” page in their account they see the discount, the expiry date and the status. In the panel, the customer card has a “Roket Coupons” tab.
Email template editor
Drag and Drop, a Professional Email Without Coding
Blocks are dragged from the palette on the left and dropped in; their order can be changed by dragging again. You get a preview in phone view and can send a test; before saving you are warned about missing items (for example, if there is no button). An unsubscribe link is added automatically to every email.
- Product block: searched by product name or stock code; image, name, price and address fill in automatically. Two products can be placed side by side.
- Automatic product list: automatically lists the products in the cart in cart reminders and the products in the order in order emails.
- 6 ready-made templates: Welcome + Coupon, Cart Reminder, Win-Back (We Miss You), Discount Announcement, Post-Delivery Thank-You, Payment Completion.
Bulk campaigns and segments
Group Your Customers by Behavior
A segment is a live customer list defined by rules; the member count is calculated instantly. It becomes the target of a bulk campaign or, with the “Entered a Segment” trigger, the start of an automation.
Minimum / maximum number of ordersMin 2 → customers with multiple orders · Max 0 → customers who have never ordered
Minimum total spendThose who exceed the amount you set → VIP customers
Days since last order30 → customers who haven't shopped in a month
EngagementThose who opened or clicked an email in the last 90 days · those who haven't opened any for 90 days
RegistrationThose who signed up in the last N days or within a specific date range
Consent and groupEmail consent, SMS consent, customer group
6 ready-made segments: Customers with Multiple Orders · VIP Customers · Customers Inactive for 1 Month · Customers Who Never Ordered · Engaged in the Last 90 Days · Inactive for 90 Days
One-off announcements from Roket too
- Channel: email or SMS.
- Recipients: those who have given marketing consent (recommended), all customers, a customer group or a segment.
- Timing: immediately or on a date you choose.
- Large lists are sent in batches without straining your store.
- Messages are not sent to people who have unsubscribed or who hit the frequency limit; SMS waits during quiet hours.
- The open, click and revenue results of every campaign appear in the list.
Pop-ups and notifications
Turn visitors into subscribers, subscribers into customers
3 ready-made pop-ups: Email Capture + Coupon, Announcement Bar, Corner Notification.
- Email collection: when a visitor leaves their email, you can have a coupon code shown to them.
- Appearance: title, text, button, background and accent color; edited with a live preview.
- Timing: how many seconds after the page opens it appears; for how many days it is not shown again to a visitor who closed or filled it.
- Results: view and submission counts; the collected emails are in a separate list with duplicates removed.
Measurement and reporting
Which automation earned what?
- Dashboard: messages sent, opens, clicks, converted orders, revenue from automations, coupons generated and used.
- Per automation: sends, opens, clicks, click rate, conversions, revenue and coupon results of each automation.
- Source of the sale: the sale is attributed to the customer who clicked the link (recommended) or opened the email; an order placed within the number of days you set is credited to the automation's revenue.
- Which step each flow is at and what it did is recorded; you can follow it step by step in the panel.
Safety settings
Without overwhelming customers, and compliant with the rules
Frequency limit
After one marketing message, no new one is sent to the same customer for the number of days you set.
Quiet hours
SMS are not sent during the hours you set; the flow resumes where it left off when quiet hours end.
Consent and unsubscribing
Email and SMS can be set to go only to customers who have given consent; every email contains an unsubscribe link.
Preventing repeats
With stop conditions, exclusions and the re-trigger setting, it does not run again unnecessarily for the same customer or product.
Emergency switch
When “Engine Active” is turned off, no automation runs; with one click they all stop.
Ready-made ones come inactive
An automation set up from the gallery does not run until you review and activate it.
Setup and use
Add Roket to your store
Roket is added to your store's plan from Faprika Market and appears in the admin panel menu as “Roket”. All screens are open even without a license: you can set up the ready-made automations and templates, design flows, and see what Roket will do. A Roket license is required for the automations to run.
- RoketOpen it from the menu in the panel
- Ready-Made GalleryChoose the scenario
- Set UpThe automation comes inactive
- EditDiscount, duration and category
- ActiveTick it and save
Frequently asked questions
Frequently asked questions about Roket
What Is Roket?
Roket is a marketing and campaign automation add-on that monitors the events in your Faprika store (new sign-up, product left in the cart, unfinished payment, order handed to the carrier, product running low on stock…) and, according to the flow you set up, automatically sends email and SMS, generates coupons and organizes the catalog.
Do I need to know how to code to use Roket?
No. Flows are built by drag and drop, and email templates are prepared by dragging blocks. 11 ready-made automations are set up from the gallery with one click.
Which account are messages sent from?
Messages go out through your store's own email account and SMS provider. Every send, open, click and order coming from automations is measured in a single panel.
How do I prevent too many messages from reaching a customer?
With the frequency limit, quiet hours, marketing consent, stop conditions and exclusions settings. For example, a cart reminder is not sent to a customer who has placed an order.
How is Roket set up?
Roket is added to your store's plan from Faprika Market and appears under the “Roket” menu in the admin panel. All screens are open even without a license; a Roket license is required for the automations to run.
Add Roket to your store
For information and setup, contact us
Let's plan together what Roket can do in your store. Fill in the form and our sales team will call you.
Phone: +90 850 333 15 23 Email: info@faprika.com
