e-Commerce Glossary · A-B

What Is B2B (Business-to-Business)?

Describes commercial transactions between two businesses. It is generally used when one business provides services or products to another. B2B differs from sales aimed at consumers (B2C). For example, a car manufacturer buying tires from a tire supplier is a B2B transaction, whereas an individual buying shoes from a store is a B2C transaction. B2B transactions are generally larger in volume and more complex.