E-Commerce Glossary · F-G

What Is Back-in-Stock Notification?

It is a feature offered to visitors on an e-commerce site for a product that is out of stock. Thanks to this feature, customers are automatically notified when the product is back in stock. The customer can follow the product's stock status by leaving their email address, and is informed by email when the product is back in stock. It is used to increase customer satisfaction and avoid missing sales opportunities.