Description
FLO is a retail brand focused on footwear and accessories, and its marketplace model also lets other sellers list products. The Faprika FLO integration works in both directions: it transfers the products on your site to your FLO store with their stock code, barcode, model code and variants, and brings orders from FLO into the Faprika panel. Whichever channel a product sells on, stock is updated everywhere.
How Is the Integration Set Up?
First, your seller account on the marketplace must be opened and your brand approved. Enter the supplier number, API username and password you receive from FLO on the Flo Store >> Store Settings screen in the Faprika panel and activate the store. Then select the price rules, safety stock, the order channel to which orders will be transferred, payment type, user group and shipping company. For a detailed walkthrough, see the FLO integration tutorial.
Volumetric Weight (Desi) and Product Preparation
Volumetric weight (desi) information is required when sending products to the marketplace; fill in the "Desi" field on the product's Stock Information tab in Product Management. In category mapping, required attributes such as size, gender and color are matched automatically or one by one; size 35 on your site matches size 35 on the marketplace. In the Brand Management screen, you pull the marketplace's brands and match them with your own brands.
Orders, Invoices and Accounting
Orders coming from the marketplace land in your panel automatically and invoicing is done automatically. If you use an accounting or ERP integration, orders and invoices are also transferred to that program. When you update an order as "Shipped", a notification is sent to the marketplace automatically; orders found to have problems are tracked separately under the status you define.
Stock Tracking and Reports
You receive a notification for products that run out of stock. Sales, orders, stock, cancellations and returns are reflected in your panel; you monitor sales analysis and stock status together with your other channels. When stock and supply errors decrease, you can manage a larger order and shipping operation with fewer staff.
What Do You Gain with the FLO Integration?
- Transfer of stock code, barcode, model code and variants
- Simultaneous stock updates across all channels
- Automatic transfer and invoicing of orders
- Orders and invoices passed on to your accounting software
- Volumetric weight (desi), category, attribute and brand mapping
- Notification for products that run out of stock
- Keeping XML products up to date in dropshipping
Marketplace integrations are used in the Ultimate and Elite plans; FLO is included in the Elite plan and can be added optionally to the Ultimate plan. For other marketplaces, see our marketplace integration page.
To use the FLO integration, you can try our free demo or get in touch with us.





