e-Commerce Glossary · A-B

What Is B2C (Business-to-Consumer)?

Refers to commercial transactions in which individuals sell products or services directly to other individuals. In this model, individuals sell items they do not use, or second-hand items, to other individuals. For example, a person selling an item they no longer use on an online platform is considered a C2C transaction. Second-hand sales platforms and online auction sites are typical examples of this model.