e-Commerce Glossary · P-R

What Is Rich Media Ads?

Rich Media Ads are ad formats enriched with video, audio or other graphic elements that the user can interact with. They are more engaging and attention-grabbing than traditional text-based or static image ads. They can have interactive features such as user actions on the ad (for example, playing or expanding a video). Such ads are frequently used to capture the user's attention and increase brand recall.