e-Commerce Glossary · S-Ş

What Is Virtual Try-On?

It is a technological application that shows users how a physical product will look in a virtual environment before they actually try it. It is especially popular in the clothing, accessories and cosmetics sectors. Thanks to augmented reality (AR) technology, users can virtually try a product on themselves or in a given space. This improves the online shopping experience and makes the user's purchase decision easier.