Description
The Advanced Discount module lets you set up discounts and campaigns on your e-commerce site from a single panel. You define discounts on the cart total, products, categories, brands or shipping; you tie the campaign to a coupon code, date range, user group or cart amount. It is used to win new customers, complete abandoned purchases and sell excess stock.
How Is a Discount Defined?
In the Faprika panel, on the Campaign Management >> Discounts page, you create a discount with Add New. You give the discount a name and select the discount type, calculation type and discount value. There are three calculation types: amount, percentage or setting the price equal to a value you specify. You can search saved discounts by name, coupon code and discount type, and see usage counts in the same list.
What Does the Discount Apply To?
Order total, order subtotal, all products, selected products, categories, brands, suppliers, tags, shipping or payment type. The same module sets up both a product discount and a free shipping campaign.
Coupon, Date and Usage Limit
With the Coupon Code Required option, the discount applies only to those who enter the code. You open a time-limited campaign with start and end dates. The discount limit can be unlimited, a certain number in total or a certain number per user; with the maximum discount amount you limit how many products the discount applies to. The Can Be Combined with Other Discounts option determines whether a customer can benefit from more than one discount on the same order.
Conditional Campaigns with Requirements
In the Requirements area, you build condition groups with include/exclude and and/or options: cart total, product quantity in the cart, user group, the customer's total spending on your site, specific days of the week, or the addition of a product with a selected tag to the cart. With these conditions you can set up "free shipping over X TL", "% X off the 2nd product", "buy 1 get 1 free", "3 for the price of 2", discounts by day of the week and member-only campaigns. Step-by-step examples are in the Discounts tutorial. We recommend testing every discount by adding products to the cart on your site before you publish it.
What Do You Gain with Advanced Discount?
- One panel for all campaigns
- Calculation by amount, percentage and price matching
- Discounts on products, categories, brands, tags, shipping and payment type
- Coupon code, date range and usage limit
- Campaigns based on user group and cart conditions
- Discounts that can be combined or apply on their own
The Campaign Module (unlimited setups) is included in all Faprika plans.
To use the Advanced Discount module, you can try our free demo or get in touch with us.
