Description
PersonaClick is a platform working in personalization and marketing automation. Faprika's PersonaClick integration lets you carry out behavioral targeting, segmentation and personalization based on visitors' actions on your site. It is suited to businesses that want to reach their customers via email, mobile and web at the right time with a message that fits them.
How Does the Integration Work?
Data on your customers' actions within the site is collected continuously. Segments are formed from this data, and messages suited to each segment are sent automatically. You reach all channels from a single platform and manage engagement processes from the same place.
Personalized Areas Within the Page
Personalized content and promotional blocks can be shown in areas such as the home page, category pages, product detail pages, search results page and shopping cart. Visitors encounter products close to their own interests at every point of the site.
Targeting Criteria
In targeting, alongside general criteria such as age, gender, geography, average income, customer lifecycle and brand loyalty, sector-specific criteria can be used, such as clothing and shoe size, skin and hair type, or child or pet ownership.
What Do You Gain with the PersonaClick Integration?
- Behavioral targeting and segmentation
- Personalized messages via email, mobile and web channels
- Continuous collection of on-site behavior data
- Personalized content blocks on a per-page basis
- Sector-specific targeting criteria
- Real-time performance statistics
The PersonaClick integration is available as an option in all plans.
To use the PersonaClick integration, you can try our free demo or get in touch with us.
