Contents 7 sections
The e-commerce world is growing fast, and companies keep exploring different channels to reach wider audiences with their products. Besides physical stores, these companies, which may also have their own e-commerce sites, aim to increase sales by using marketplace platforms as well. This is where strong marketplace platforms like Pazarama come in.
Marketplace sites bring products from different categories together on a single platform, so consumers find a wide range of products. This also benefits sellers, because they can reach a wider audience and increase brand awareness. Operating in Turkey as an affiliate of İş Bankası, Pazarama is quite ambitious in this respect. Bringing together companies of every size, the platform aims to offer secure, next-generation payment solutions and an improved customer experience.
If you are in the e-commerce sector and want to introduce your products to a wider audience, you should consider selling on marketplace platforms like Pazarama.
What Is Pazarama?
Pazarama is a marketplace platform operated by Topkapı Danışmanlık Elektronik Hizmetler Pazarlama ve Ticaret A.Ş., an affiliate of İş Bankası. Aiming to present the products of companies of every size operating in Turkey to customers, the platform was registered with the Istanbul Trade Registry on 11 September 2020. Pazarama's main goal is to contribute to the growth of the online shopping sector and to offer secure, next-generation payment solutions and an improved customer experience.
While aiming to offer consumers the products and services they need in one place, the platform also provides many benefits for sellers. For example, by selling on Pazarama you can help your company reach a wider audience, increase your brand awareness and boost your sales.
Developing collaboration models from which its stakeholders will benefit the most is also part of Pazarama's vision. Accordingly, this platform has the potential to become a comprehensive digital marketplace for all companies operating in the e-commerce sector.
Which Company Owns Pazarama?
Pazarama is operated by Topkapı Danışmanlık Elektronik Hizmetler Pazarlama ve Ticaret A.Ş., an affiliate of İş Bankası based in Istanbul. The company was registered with the Istanbul Trade Registry on 11 September 2020 and aims to contribute to Turkey's online shopping sector with its marketplace model.
Advantages of Pazarama
Pazarama offers a variety of advantages for both sellers and buyers. Here are some of them:
- Wide Customer Base: Selling on Pazarama lets you reach a wider customer base with your products.
- Secure Payment Solutions: As an affiliate of İş Bankası, it offers reliable, next-generation payment solutions.
- Easy Product Management: You can manage your products from a single platform and keep stock levels under control with ease.
- Fast and Reliable Delivery: Thanks to Pazarama's logistics agreements, you can get your products to customers quickly and reliably.
- Technological Infrastructure: Thanks to its advanced technological infrastructure, you can list your products easily and manage your sales processes effectively.
- Customer Support: An effective customer support service is available for any problem or question.
- Data Analysis: By analyzing your sales data, you can manage your business more effectively.
Pazarama is an ideal platform for companies that want to grow their business and move forward on the path to digitalization.
Selling with Pazarama puts you one step ahead in Turkey's online shopping sector; don't miss out!
Do You Need a Company to Open a Store on Pazarama?
Yes, you need a company to open a store on Pazarama. The platform aims to bring together companies of every size operating in Turkey. For this reason, your company must have a legal structure and be registered with the trade registry. This allows Pazarama to offer a more trustworthy shopping experience for both sellers and buyers.
You can join with different company types: sole proprietorship, limited company and joint-stock company. Here are short explanations of these company types:
- Sole Proprietorship: A business model owned and managed by a single person. Tax and other legal obligations rest entirely with that person. It is generally a suitable structure for small and medium-sized businesses.
- Limited Company: A company type that can be founded with at least one and at most fifty partners. Each partner's liability is limited to the amount of capital contributed to the company. Management and operations are more complex and are carried out by a general manager.
- Joint-Stock Company: Suited to large businesses, in this company type the capital is represented by shares. It is run by a board of directors and can be founded by at least five founders.
If you have any of these company types, you can open a store on the Pazarama platform and reach a wide customer base with your products.
How Do You Open a Store on Pazarama?
We know that opening a store on a marketplace gives companies major advantages in the e-commerce world. But having clear information on how the process works can make things even easier. If you are wondering how to open a store on Pazarama, here is the step-by-step guide we have prepared for you.
Opening a store on Pazarama requires a number of important details and documents. Here is a general guide:
- Company Name
- IBAN Number
- Company Type
- IBAN Account Holder
- Industry Information
- VKN (Tax Identification Number)
- Company Email Address
- Tax Office
- Company Mobile Phone Number
- Contact Person Details
After you provide this information, the platform may request some documents from you. If you are a sole trader (natural person);
- Tax certificate for the last 1 year
- Signature circular
- Seller agreement (you can access this agreement from the Pazarama application screen)
- Certificate of activity
- Trade registry gazette
These documents also apply to capital companies. Once you fill out the form completely and obtain the documents, your store opening will be completed shortly. Being present on such platforms in e-commerce is an excellent opportunity to introduce your business to a wide audience.
How Do You Sell on Pazarama?
Selling on Pazarama follows a process similar to many marketplace platforms. First, you need to have opened a store on Pazarama. After opening your store and getting approval, you can start selling by following the steps listed below:
- Add Products: Add the products you plan to sell to your store. Enter product photos, detailed descriptions, prices and stock information.
- Choose Categories: Place your products in the right categories and subcategories. This makes your products easy to find.
- Payment and Shipping Settings: Define your payment and shipping options. Give detailed information about the payment methods and shipping options offered to customers.
- Promotions and Discounts: Set up any promotions or discounts you plan to run in your store.
- Product Management: You can edit the products you offer for sale, update stock information and check order statuses.
- Customer Relations: Answer questions and complaints from customers quickly. Good customer service is critical for positive reviews and higher sales.
- Order Tracking: When a sale is made, ship the products to customers on time and safely. Share the shipping tracking number with the customer.
- Analysis and Reporting: Pazarama offers various tools to analyze your store's performance. You can use these tools to review your sales strategies.
These basic steps will help you sell effectively on the Pazarama platform.
Of course, in this section where you plan to list the commission rates, it would be useful to give readers a general idea of what commissions are and why they matter.
Pazarama Commission Fees
When selling on Pazarama, you pay a commission fee in return for the advantages and conveniences the platform provides. These commission fees are usually deducted as a percentage of each sale and may vary by product category. Commission rates are set according to the quality of service Pazarama offers you, its customer reach and other infrastructure capabilities.
Below you will find a list of commission rates. Reviewing this list carefully will help you understand how much commission you will pay in each product category.
Commission fees enable Pazarama to keep investing and improving the platform. This in turn helps you reach more customers and therefore make more sales.
Important Note: A special announcement for Faprika e-commerce customers! Thanks to the partnership between Faprika and Pazarama, Faprika customers can get commission discounts of up to 50% on their sales on Pazarama. To take advantage of this opportunity and learn more, you can contact our customer service.
Manage Your Sales from a Single Place
Today, e-commerce operating across various platforms and marketplaces increases the workload and creates complexity. With the e-commerce infrastructure Faprika offers, however, you can easily overcome all of these challenges.
Through your Faprika panel, you can manage all your products and orders on Pazarama, Trendyol, Hepsiburada, Amazon and other major marketplaces from a single screen. In the process, you can also easily handle many tasks, from stock tracking and price updates to shipping processes and customer relationship management.
Among the advantages Faprika offers:
- Full integration that lets you track orders from different platforms in real time.
- Automatic product uploading, pricing and stock updates.
- In-depth analysis of your sales data with detailed reporting and analytics tools.
- Effective management of shipping and warehouse operations.
With Faprika, manage your sales and operations easily from a central system, so you can focus your energy solely on growing your business.
E-commerce competition grows every day, and reliable, easy-to-use marketplace platforms like Pazarama play an important role in it. We hope this article has guided you on many topics, from how to open a store on Pazarama to commission fees, sales processes and advantages. If you are considering selling on platforms like this, Pazarama can be a good starting point. Remember, with the right strategy and tools, success in e-commerce is inevitable. Happy selling!
