e-Commerce Glossary · K-L

What Is Campaign?

A campaign is a discount, opportunity or special offer effort presented for a certain period or under certain conditions to increase the sales of a product or service. In e-commerce, a campaign can take forms such as a percentage or amount discount, a coupon code, free shipping, buy X pay for Y, a cart discount and a combo deal. The start and end dates, the target product or customer group and the terms of use are set in advance. A well-planned campaign increases traffic and conversion; however, if the profit margin is not taken into account, profit may fall even if sales rise. That is why net profit should be calculated before a campaign, together with commission, shipping and costs.