e-Commerce Glossary · D-E

What Is Conversion Rate?

In digital marketing and e-commerce, the percentage obtained by dividing the number of users who reach a specific goal by the total number of visitors. For example, if 5 out of 100 visitors to a website buy a product, the conversion rate is 5%. This rate is used to evaluate the effectiveness of campaigns or websites, and higher conversion rates generally mean more successful marketing strategies.