e-Commerce Glossary · D-E

What Is Conversion Optimization?

Conversion optimization refers to the improvements made to increase the likelihood that visitors to a website or mobile app will take a specific action. This action can be buying a product, filling out a form, subscribing to an e-newsletter or any other targeted action. Conversion optimization aims to identify changes that encourage users to take the desired action by analyzing the user experience and running tests (e.g. A/B testing).