E-Commerce Glossary · F-G

What Is Google Remarketing?

Google Remarketing is a Google Ads feature that lets you create targeted ad campaigns for users who have previously visited a website. This technique aims to increase conversion rates by showing visitors ads related to the products or services they were previously interested in. For example, if a user browsed a product on an e-commerce site without buying it, remarketing lets them see ads for that product on other websites.