e-Commerce Glossary · S-Ş

What Is Cart Abandonment Rate?

On e-commerce sites, this is the situation in which users add products to their shopping carts but leave the site without completing the purchase. This rate shows what share of site visitors did not complete their purchase and is important for e-commerce businesses in optimizing conversion rates. Cart abandonment rate generally arises from causes such as problems in site design, complexity in the checkout process or unexpected additional costs.