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Smart pop-ups
Turn visitors about to leave into first-time buyers.
The right offer, for the right visitor, at the right moment. Exit-intent, scroll and cart triggers; country, language, device and segment targeting; spin-to-win wheels, countdowns, A/B testing and revenue tracking. All without compromising your page speed or search rankings.
- Exit intent
- Targeting
- Spin-to-win
- A/B test
- KVKK/GDPR
In brief
What is a smart pop-up?
A smart pop-up is a window that opens for the right visitor at the right moment on an e-commerce site. Triggers decide when it opens, targeting rules decide who sees it, and A/B testing and revenue tracking show whether it works.
- 6 formats and ready-made templates
- Behavior-based triggers
- Country, language and segment targeting
- Single-use coupon codes
- A/B testing and revenue tracking
- Speed- and SEO-friendly display
Formats
A pop-up format for every goal
Start from ready-made templates in the drag-and-drop editor; match colors, fonts and images to your brand, and let AI write the copy if you like.
Slide-in
Slides in gently from the corner and suggests a product or campaign without interrupting shopping.
Top and bottom bar
A slim bar visible on every page for free shipping thresholds, countdowns and announcements.
Full width
An eye-catching desktop stage for major launches and season openings.
Spin-to-win
The visitor spins the wheel, leaves their email and uses the coupon they win right away.
Countdown
Shows the time left until the campaign ends and speeds up decisions.
Triggers and targeting
You decide who sees what, and when
Combine triggers and targeting rules. For example, show a coupon on exit only to new visitors from Germany who have items in their cart.
Triggers
- Exit intentWhen the cursor heads toward closing the tab; on phones, on the back button and quick upward scrolling.
- Scroll depthWhen the visitor reaches the part of the page you choose.
- Time and inactivityWhen the visitor has stayed on the page for a set time or has been inactive for a while.
- Pages viewedOn the third page, for visitors browsing products but unable to decide.
- Cart value and contentsWhen the cart exceeds a set amount or a specific product is added.
- ClickA window that opens when a link or button is clicked.
Targeting
- New visitor
- Returning visitor
- Country
- Language
- Device
- Traffic source
- Campaign tag (UTM)
- Customer segment
- Logged-in member
- Cart contents
- Specific pages
- Day and time
Rules work together; when several pop-ups are active at once, priority and frequency capping keep visitors from getting overwhelmed.
Use cases
One tool, eight growth levers
Email and SMS list
Grow your opt-in contact list in exchange for a first-order coupon.
First-order coupon
A single-use, automatically generated coupon code for every visitor.
Cart abandonment prevention
Remind visitors about to leave of their cart and an exclusive offer.
Free shipping threshold
Raise order value with a "You're close to free shipping" bar.
Cross-selling and upselling
Recommend the right complementary product for what's in the cart at the right moment.
Announcements and campaigns
Show discounts, new collections and delivery information to everyone or to a target audience.
Surveys and feedback
Ask visitors why they didn't buy or how they heard about you.
Country-specific messages
Show each country its own delivery and campaign information in its own language.
Gamification
Visitors play, your list grows
Gamified pop-ups such as spin-to-win wheels and scratch cards attract more engagement than classic forms. You set the prize odds and coupon values; won coupons are single-use and applied in the cart automatically.
- Prizes and oddsA discount, free shipping or gift for each slice, plus its odds of winning.
- Single-use codesA separate code for each visitor; no losses from shared coupons.
- Time limitCreate urgency by requiring the won coupon to be used within a set time.
A/B testing and tracking
Decide with data, not guesswork
Pit variants of the same pop-up with different headlines, images or offers against each other. Views, conversion rate and the sales driven by the pop-up in a single report; publish the winning variant in one click.
- Variant testingTest headlines, offers, images and triggers separately.
- Revenue trackingOrders placed with pop-up coupons and their totals are tracked.
- Channel and country breakdownSee which country, device and traffic source it works for.
Speed, SEO and compliance
Pop-ups that don't annoy visitors or push you down in search
A poorly designed pop-up slows the page, lowers mobile search rankings and drives visitors away. Faprika's pop-ups were designed from the ground up to prevent this.
Protects page speed
The pop-up script runs after the page loads, and the window does not shift the page layout.
Search-friendly on mobile
Display that follows search engine guidelines, avoiding windows that cover content on phones or open immediately on the landing page.
KVKK- and GDPR-compliant consent
Explicit consent checkbox, double opt-in and consent logging; messaging permissions are recorded correctly in your contact list.
Frequency limit
You decide when it is shown again to visitors who close it, and that it is never shown to those who submit it.
Accessible
Keyboard-operable, closes with ESC, and screen readers announce the window correctly.
Multilingual
Pop-up text is shown in the visitor's language; each language can be written separately.
Together with Roket Marketing
Every email your pop-up collects enters an automation
Collected email addresses and phone numbers land in your customer list with their consents; Roket Marketing automatically sends the welcome series, cart reminders and birthday coupons.
Explore Roket MarketingFrequently asked questions
Frequently asked questions about smart pop-ups
What is a smart pop-up?
A smart pop-up is a window that opens for the right visitor at the right moment on an e-commerce site. Triggers (exit intent, scroll, time, cart) decide when it opens, and targeting rules (country, language, device, segment) decide who sees it.
Do pop-ups really increase sales?
A well-designed pop-up grows your email and SMS lists, reduces cart abandonment and can raise order value with messages such as a free shipping threshold. With A/B testing and revenue tracking, you see which pop-up actually works.
How does an exit-intent pop-up work?
On desktop, the window opens when the cursor heads toward closing the tab; on phones, it opens on behaviors such as pressing the back button or scrolling up quickly. The visitor is offered an incentive before leaving.
Do pop-ups hurt SEO?
On phones, windows that fully cover the content and open immediately on the landing page can hurt search rankings. In Faprika, mobile display is configured to follow these rules, and the pop-up script does not disrupt page speed or layout.
Can I choose who sees the pop-up?
Yes. You can target by new or returning visitor, country, language, device, traffic source, campaign tag, customer segment, cart contents and specific pages.
Can each visitor get a different coupon code?
Yes. The pop-up can generate a single-use coupon code for each visitor, and the code can be applied in the cart automatically.
What is a spin-to-win wheel?
A spin-to-win wheel is a gamified pop-up format where the visitor leaves their email, spins the wheel and uses the discount they win right away.
Can I run A/B tests?
Yes. You compare variants of the same pop-up with different headlines, images or offers, and pick the winner based on views, conversion rate and the sales it brings in.
Where do the collected emails go?
Collected email addresses and phone numbers are saved to your customer list together with their consents and are used in Roket Marketing automation flows such as welcome and cart reminder sequences.
Is it KVKK and GDPR compliant?
Yes. With an explicit consent checkbox, double opt-in and consent logging, messaging permissions are collected and stored correctly.
Turn your visitors into customers.
Let our expert plan your store's first pop-up setup, triggers and offers with you.