Correcting spelling errors
Matches searches with missing, extra or swapped letters, such as “sneakrs”, “jackt” or “shampo”, to the right product.
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AI search
Even when your customer misspells, let them find what they want
Faprika AI search corrects typos, understands synonyms and everyday language, and suggests the right product while the customer types. The “No results found” page is no longer a lost sale.
- Typo correction
- Synonyms
- Everyday language
- Autocomplete
- Zero-result recovery
- Multilingual search
In brief
What is AI search?
AI search does not limit your e-commerce site's search box to exact word matches; it corrects typos, understands synonyms and sentences, and ranks the best-fitting products by stock status.
- Tolerance for typos, plurals and compound spellings
- Synonym and related-term matching
- Product, category and query suggestions as you type
- Alternative suggestions when no results are found
- Rule management and search reporting from the panel
Why does classic search lose sales?
Same search, two different results
A classic search box only finds exact word matches. When a visitor mistypes a letter or describes the product in their own words, they land on an empty page and often leave the store. Pick an example:
Classic search
No results found
Faprika AI search
Sneakers category and all related products Correction: sneakers
Classic search
No results found
Faprika AI search
Understood as “leather backpack”; leather backpacks are listed Correction: backpackMaterial: Leather
Classic search
Only products with “denim” in the name
Faprika AI search
All denim and jean jackets Synonym: jeanSynonym: denim
Classic search
A few products containing all three words
Faprika AI search
Results with Dress · White · Summer season filters Category: DressColor: WhiteSeason: Summer
Classic search
No results found (purple is out of stock)
Faprika AI search
Similar cases in lilac and lavender tones Similar color: LilacSimilar color: Lavender
The examples in the table are for illustration; actual results vary with your store's catalog.
What does it do?
Nine capabilities that turn search into sales
Each one is useful on its own; together they turn your search box into your store's hardest-working sales assistant.
Spelling variant tolerance
Singular and plural, compound and separate spellings, and searches with or without special characters count as the same search.
Synonyms and related terms
Jeans and denim, coat and parka, trainers and sneakers are the same need. You can add your own dictionary too.
Understanding everyday language
Breaks a sentence like “navy dress for a wedding size 8” into category, color, size and occasion, and filters the results.
Smart autocomplete
From the first letter, suggests queries, categories and products based on your catalog and the search behavior in your store.
“Did you mean?”
When a query is ambiguous, it suggests the most likely meaning; the visitor moves to the right search with a single tap.
Zero-result recovery
If a product is unavailable, it does not show an empty page; it lists the closest alternatives, similar categories and in-stock equivalents.
Smart ranking
Orders results not only by word similarity but also by stock status and popularity; sold-out products move down.
Multilingual search
If your store is published in multiple languages, each visitor searches in their own language and is matched with product content in that language.
Query understanding
Reads the search box like a sentence
Every search is processed in three steps. However messy the input, the results page opens organized and filtered.
What the visitor typed
navy dres for wedding size 8
Corrected query
navy dress for wedding size 8
Applied filters
- ColorNavy
- CategoryDress
- OccasionWedding
- Size8
- CorrectTypos are fixed, spelling variants are merged, and letter case and unnecessary words are cleaned up.
- UnderstandThe query is split into meaningful parts such as category, color, size, brand and occasion.
- RankMatching products are ordered by relevance and stock status, and the right filters are applied automatically.
Autocomplete
Let customers see the right product before they finish typing
Suggestions open the moment the search box is tapped. Most of the time, the first few letters are enough to reach the right product.
- Query suggestionsCompletions based on the products in your catalog and the searches often made in your store.
- Category shortcutsCategories matching the query; the visitor reaches the right department with one click.
- Product preview with imagesThe product image, name and stock status appear in the list before the results page opens.
- Recent and popular searchesWhen the box is empty, the visitor's recent searches and the queries that stand out in your store are shown.
You are in control
AI suggests, you have the final say
Manage search behavior from your store admin panel. You don't need to write code or wait for a developer to add a rule.
- Synonym dictionaryDefine terms specific to your industry: “formal dress = evening dress = party dress”.
- Pin and boostPut a campaign product at the top of a search and push down what you don't want.
- Redirect rulesSend “returns” to the returns page and “shipping” to delivery information.
- ExclusionsChoose the words to ignore in ranking and the products that should never appear in a search.
Search report
Now you know what your customers are looking for
The search box is the most honest signal of demand in your store. See what people search for, what they can't find and how search affects sales, all on one screen.
- Most searched wordsSpot rising demand and seasonal trends early and plan your stock and campaigns accordingly.
- Searches with no resultsSee the gaps in your catalog; add a synonym with one click or source that product.
- Sales from searchTrack the add-to-cart and order behavior of visitors who use search.
Frequently asked questions
Frequently asked questions about AI search
What is AI search?
AI search is the Faprika feature that makes your store's site search typo-tolerant and meaning-driven. It corrects typos, understands synonyms and everyday language, suggests products as shoppers start typing, and shows alternatives when a product cannot be found.
Can a customer who misspells still find the product?
Yes. Missing, extra or swapped letters are corrected; a search for “sneakrs” returns sneaker results and “shampo” returns shampoo products. When a query is ambiguous, a “Did you mean?” suggestion appears.
Does it understand synonyms?
Yes. Everyday variants such as jeans and denim, or coat and parka, are treated as the same need. For terms specific to your industry, you can add your own synonym dictionary from the panel.
Does it understand sentences like “navy dress for a wedding size 8”?
Yes. A sentence typed in the search box is broken into parts such as category, color, size and occasion, and the results page opens with these filters applied.
What happens if no product is found?
Visitors never see an empty “no results” page. Zero-result recovery lists the closest alternatives, similar categories and in-stock equivalents.
Can I manage search behavior without writing code?
Yes. The synonym dictionary, pinning and boosting, redirect and exclusion rules are defined in the store admin panel; no developer is needed.
Which search reports will I see?
In the search report in the admin panel, you see the most searched words, searches with no results, and the add-to-cart and order behavior of visitors who use search.
Does it work in a multilingual store?
Yes. If your store is published in multiple languages, each visitor searches in their own language and is matched with product content in that language.
What is the effect on sales?
A visitor who cannot find what they are looking for may leave the store. AI search is designed to reduce this loss; results vary with your product catalog and visitor behavior.
How do I get started?
Request a demo; our specialist will plan your store with you and show AI search with your own catalog.
Related pages
Other Faprika features
Let the product searched for be the product found.
Our specialist will show AI search with your catalog and plan the right setup for your store.