Description
Checkout Opportunities is a Faprika feature that shows, on the cart page, complementary products that can be bought together with the product your customer has added to their cart. Just like the shelves at the checkout in a store, it puts in front of the customer, at the last step of shopping, products they had not thought of but may need. For example, a customer about to buy a dress can see a matching pair of shoes in the cart and add them to their order. This gives you the chance to increase the number of products sold per cart.
How Does the Feature Work?
You decide which product suggests what; no separate application or code is required. In the Faprika panel, while editing a product under Catalog >> Product Management, you go to the Complementary Products tab in the Product Links section, choose the products you want to link with "Add New" and save. When the customer adds this product to the cart, the complementary products you selected appear in the checkout section on the cart page, and the customer can easily buy them without leaving their cart.
Linked Product Groups
You can link complementary products to one another. This way, products that are used together come together in the cart, and when the customer goes to the cart they see them together in the checkout section. For products sold as sets, or that have accessories or spare parts, this arrangement makes shopping easier; the customer does not have to search for the parts they need one by one, and the chance of ordering with a missing item and then opening a second order later is reduced.
Suggestions Are Under Your Control
Because suggestions are defined manually, product by product, you choose the complementary items that truly suit each product. You can update the links whenever you like, whether to highlight an overstocked product, introduce a new product or bring together products that are often bought together.
What Do You Gain with Checkout Opportunities?
- Complementary product suggestions on the cart page
- Easy setup from the product editing screen
- Product groups linked to one another
- The convenience of adding extra products without leaving the cart
- The chance to sell more products per cart
The details of the settings are explained in the How to use Checkout Opportunities? tutorial. The related, cross-sell, complementary and checkout opportunity product settings are included in the Master, Ultimate and Elite plans.
To use the Checkout Opportunities feature, you can try our free demo or get in touch with us.
