Contents 7 sections
Black Friday will take place on Friday, November 28 in 2025. Celebrated in the US the day after Thanksgiving, this special day has now turned into a global shopping frenzy. Not only the US but many countries, from Europe to Asia, have embraced this campaign period. In Türkiye too, in recent years the discounts that brands offer under names such as "Legendary Friday", "Magnificent Friday" or "November Deals" have drawn strong interest from consumers.
Although Black Friday is perceived as a one-day event, it has in fact turned into a chain of campaigns lasting days, planned weeks ahead in brands' sales strategies. Global giants such as Amazon and Walmart generally start campaigns from the end of October and keep consumer interest alive with different waves of discounts throughout November. In Türkiye too, many e-commerce sites and retailers launch campaigns from mid-November.
For this reason, the most critical point for businesses is to complete their preparations early without waiting for Black Friday itself and to launch campaigns gradually. Because consumers now also follow "pre-discounts" and compare prices early. Highlighting the right products at competitive prices and with an eye-catching presentation lets you achieve maximum sales performance by November 28.
Cyber Monday 2025
Cyber Monday, which comes right after Black Friday, will take place on Monday, December 1 in 2025. This special day stands out with its focus on online shopping. While Black Friday sees intense campaigns in both stores and online platforms, Cyber Monday is reserved entirely for digital retail.
The biggest advantage of Cyber Monday is that consumers compare the deals they saw over the weekend and try to grab the most attractive offers by sitting at their computers on Monday. This offers businesses a more decisive customer base that is ready to buy. Especially in electronics, technology products, fashion, cosmetics and digital services, Cyber Monday sales can even surpass Black Friday.
Moreover, Cyber Monday is not limited to a single day. Many brands turn this day into "Cyber Week" and keep their discounts going a few more days. This gives consumers the chance to catch deals while letting businesses spread their sales over a longer period.
In Türkiye, although Cyber Monday has not been as widespread as Black Friday in recent years, it is a concept that e-commerce sites have begun to adopt quickly. For online stores in particular, Cyber Monday is treated as a continuation of the Black Friday campaigns, and consumers are offered "last chance" deals.
Black Friday and Cyber Monday Comparison
Although Black Friday and Cyber Monday are shopping festivals held in the same period, they have important differences in focus and customer base. Understanding these differences helps businesses develop the right campaign strategies.
Black Friday:
- Scope: Sees intense campaigns in both physical stores and online platforms.
- Starting Point: Begins the day after Thanksgiving, that is, on November 28, 2025.
- Sales Period: Not limited to a single day; brands generally prepare customers for the period with gradual discounts throughout November.
- Customer Profile: Covers a broad audience, both those who like going to stores and those who prefer shopping online.
Cyber Monday:
- Scope: Focuses only on online shopping.
- Starting Point: Takes place right after the Black Friday weekend, on December 1, 2025.
- Sales Period: Traditionally lasts 24 hours, but most brands extend it to "Cyber Week".
- Customer Profile: Made up of decisive, informed, digitally oriented consumers who shop by comparing deals.
The right strategy is to use both events as complements to each other. Attracting broad audiences with Black Friday and catching customers who finalize their purchase decision with Cyber Monday maximizes sales.
2025 Expectations and Cyber Week
Looking at 2024, we see that Black Friday and Cyber Monday passed with record sales. While Black Friday sales reached 10.8 billion dollars, Cyber Monday posted an even higher figure at 13.3 billion dollars. This data clearly shows that expectations for 2025 are much bigger.
One of the most important trends standing out in 2025 will be the bringing forward of campaigns. Initially applied to prevent shipping congestion and delays, this method has now become an industry standard. Big brands start announcing discounts to consumers from the end of October and keep interest warm throughout November with wave-like campaigns across different product groups.
Another important point is the strengthening of the Cyber Week concept. Black Friday is no longer just one day; it has turned into a shopping marathon that starts at Thanksgiving and continues past Cyber Monday. This gives consumers a longer time to catch deals and gives brands the chance to run their sales in a planned, staged way.
The product groups that stand out based on 2024 data are also noteworthy:
- On Black Friday: Beauty products, smartwatches, toys themed on popular films/series (such as Harry Potter, Wicked), home textile products (bedding sets, sheets).
- On Cyber Monday: Bluetooth headphones, game console accessories, plush toys, televisions and laptops.
Similar categories are expected to stand out in 2025 as well. Technology products, home & living products and gift items tied to popular culture look set to be the locomotive of sales.
How Should Online Retailers Prepare?
Offering big discounts alone is not enough to succeed during the Black Friday and Cyber Monday period. Online retailers need to plan the right strategies early. Here are the proven methods that stand out in this process:
1. Social Media Strategy
Start announcing your campaigns weeks before Black Friday. Use "preview" posts that spark curiosity, countdown visuals and engagement-focused content. Keep users' interest warm by posting live deal updates over the weekend. Using headlines that create a sense of urgency in your visuals (such as "Today Only!", "Final Hours!") increases conversion rates.
2. Starting Early
Brands are no longer focusing on a single day; they are launching their campaigns weeks in advance. Discounts that start early put you ahead during the period when customers are researching prices. This way, you can attract attention before your competitors.
3. Email Marketing
Nurture your target audience with special offers through your email list. Especially "early access" or "subscribers only" discounts give customers a sense of exclusivity. With emails that emphasize limited-time offers, you can raise open rates.
4. Discount Policy
In 2024, the average discount rate in the US was 28%. This figure shows consumers' expectations. When setting your discount rate, be competitive and highlight it strongly with visuals. Campaigns such as "extra discount at checkout" or "50% off the second product" attract attention.
5. SEO and Keyword Use
Target the words consumers search for during the sales period. Every sales channel has its own search dynamics.
Events to Plan Throughout the Year
Although Black Friday and Cyber Monday are the year's peak sales periods, they are not enough on their own for a successful e-commerce strategy. Brands need to target different special days and periods throughout the year. This builds customer loyalty and keeps sales momentum going.
1. Special Days and Holidays
- Valentine's Day (February 14): One of the strongest periods for jewelry, cosmetics, fashion and gift items.
- Mother's Day & Father's Day: Boost sales of home & living products, personal care and electronic gifts.
- Ramadan & Eid al-Adha: In markets such as Türkiye, major demand arises for food, clothing and home products.
2. Seasonal Periods
- Back to School (August – September): Creates big opportunities in stationery, technology, clothing and sports products.
- New Year & Christmas Season (December): The period when gift shopping peaks. It is one of the most profitable times of the year for online retailers.
3. Mid-Period Campaigns
"Mini deal days" can be planned to attract interest in months without giant campaigns like Black Friday. For example:
- "March Madness" discounts
- "Summer Sale" campaigns
- "End-of-Season Deals"
4. Loyalty Programs and Repeat Sales
Instead of relying only on big campaigns throughout the year, offering existing customers special discounts, coupon codes and loyalty points increases repeat purchases. This method raises brands' customer lifetime value.
5. Planning and Calendar Management
One of the most important things e-commerce managers should do is prepare an annual marketing calendar. This way, campaigns are planned in advance, advertising budgets are used efficiently, and a regular sales strategy is applied instead of sudden decisions.
Getting the Maximum Benefit from Black Friday and Cyber Monday
Black Friday and Cyber Monday are not only the busiest shopping days of the year but also the biggest doors of opportunity for brands in terms of new customer acquisition, sales growth and building loyalty. However, to get the maximum benefit from these days, instead of focusing on a single day, you need to manage the whole process strategically.
Successful brands know this very well:
- Campaigns start weeks in advance,
- On Black Friday they peak with the strongest offers,
- With Cyber Monday, undecided customers are steered toward buying,
- And this entire process is turned into a long-term sales marathon with the "Cyber Week" approach.
Furthermore, running planned campaigns so that the customers acquired in this period also shop on different special days throughout the year forms the sustainable side of the business. Brands that value customer experience rather than focusing only on discounts stand out in this race.
Making your e-commerce infrastructure strong, fast and user-friendly directly affects the success of your campaigns. The Faprika E-Commerce infrastructure, preferred by many brands in Türkiye, offers you flexible solutions so you can manage your sales with confidence in this process. With its campaign management, stock and price optimization and its ability to run smoothly under traffic peaks, it helps you increase your business's profit during Black Friday and Cyber Monday.
Frequently Asked Questions (FAQ)
When Will Black Friday Take Place?
In 2025, Black Friday has been set for Friday, November 28. This special shopping event takes place right after Thanksgiving and sees big discounts around the world.
How Long Will Black Friday Discounts Last?
Although Black Friday is traditionally a one-day event, many brands start their discounts from the beginning of November, announcing them weeks ahead under names such as "November Deals" or "Legendary Friday", and extend them through Cyber Monday after Black Friday.
On What Date Will Cyber Monday Be Held?
Cyber Monday 2025 will meet online shopping fans on December 1, the first Monday after Black Friday. This day offers attractive discounts, especially on digital platforms and technology products.
What Is the Main Difference Between Black Friday and Cyber Monday?
While Black Friday offers discounts in both physical stores and online platforms, Cyber Monday focuses entirely on online shopping. Cyber Monday generally offers more noticeable deals on technology and electronics.
How Should Online Retailers Prepare for This Period?
When preparing for the Black Friday and Cyber Monday period, it is critically important for online retailers to develop social media strategies, launch campaigns early, use email marketing effectively, set competitive discount rates and use SEO-friendly keywords.
In Which Product Categories Are Discounts Expected Most in 2025?
Based on data from past years, big discounts and high sales are expected again in 2025 in categories such as technology products (Bluetooth headphones, televisions, laptops), home and living products (bedding sets), beauty products and toys tied to popular culture.
In What Other Periods Throughout the Year Can Discount Campaigns Be Run?
Besides Black Friday and Cyber Monday, running discount campaigns throughout the year on special days such as Valentine's Day, Mother's Day, Father's Day, Ramadan and Eid al-Adha holidays, the Back to School period and New Year is important for increasing sales and building customer loyalty. "End-of-season" or "mid-season" discounts can also be considered.
What Should You Pay Attention to While Shopping?
When shopping during discount periods, it is important to compare prices, read product reviews, buy from reliable sellers and consider shipping times. You should also take care not to exceed your budget and to buy only the products you really need.
What Is Cyber Week and Why Does It Matter?
Cyber Week is a broad shopping marathon that starts at Thanksgiving, runs until after Cyber Monday and covers both Black Friday and Cyber Monday discounts. This period gives consumers more time to catch deals while giving brands the chance to increase their sales gradually.
