Global commerce
Your brand is bigger than one country. In Faprika, every market opens on its own domain, in its own language and currency, with its own prices, payment and shipping methods. Orders, stock and content come together in one panel.
Definition
Global commerce is when a business sells online to customers in other countries. The winners are the businesses that look like a local brand in every market: customers want to see their own language, their own currency, a payment method they know and a shipping option they trust.
Faprika brings this localization together in one platform. You open a separate store for every country, without separate software, separate stock or a separate team.
Comparison
Businesses usually go international either by setting up separate software for every country or by adding a language menu to a single site. Faprika offers a third way: separate country stores, one management.
| Topic | Separate software per country | One site with a language menu | Faprika country stores |
|---|---|---|---|
| Domain name | A separate setup in every country | One domain, all countries at the same address | Each country on its own domain, from one panel |
| Local search visibility | Each site is managed separately | Hard to differentiate by country | Each country and language with its own pages, linked by hreflang |
| Price and campaigns | Manually in each panel | Usually a single price list | Price rules by country, country-specific campaigns |
| Stock | Synced manually between panels | One stock | One stock across all stores and marketplaces |
| Orders | A separate screen for each country | One screen | All countries and channels on one screen |
| Team and management | Separate workload for every market | One team, limited localization | One team, a local experience in every market |
Country stores
A language menu on a single site is not enough: customers want to see their own country's domain, language and currency. With Faprika, each country or region opens on its own domain with its own rules, and you manage them all from one panel and one stock.
markaniz.de for Germany, markaniz.co.uk for the United Kingdom, markaniz.ae for the Gulf, markaniz.com for the world. You connect your domain and the SSL certificate is set up automatically.
Unlimited languages and currencies; foreign currency prices can be calculated automatically at the current exchange rate.
Tax and shipping differences are reflected in the price with country-based percentages or amounts; a campaign runs only in the countries you choose.
A separate home page, banners and welcome screen for each country; you put different products on sale in each market.
Country-based pricing
What an order costs you changes from country to country. In Faprika you enter the price once; the currency, exchange rate and country rule calculate the price for each market.
You price the product once; the price in every currency is calculated at the current exchange rate.
You add tax, customs and shipping differences to that country’s price as a percentage or fixed amount, protecting your margin in every market.
You run a campaign only in the countries you choose, in that country’s currency.
In every market you offer only the products suited to that market.
What changes from market to market?
From the domain to the payment method, every setting is kept separate per market. The values in the table are examples.
| Setting | Türkiye | Germany | United Kingdom | USA | UAE |
|---|---|---|---|---|---|
| Domain name | markaniz.com.tr | markaniz.de | markaniz.co.uk | markaniz.com | markaniz.ae |
| Language | Turkish | Deutsch | English | English | العربية |
| Currency | TRY ₺ | EUR € | GBP £ | USD $ | AED |
| Product price | ₺2.400 | €64 | £55 | $69 | AED 249 |
| Campaign | 11.11 sale | Black Friday | Black Friday | Black Friday | Ramadan campaign |
| Storefront and banners | Türkiye storefront | Germany storefront | UK storefront | US storefront | Gulf storefront |
| Payment methods | Credit card, bank transfer, cash on delivery | PayPal, Klarna, SEPA | PayPal, Apple Pay, Klarna | PayPal, Apple Pay, Google Pay | Apple Pay, Google Pay, PayPal |
| Shipping | Domestic shipping | Country-specific carrier and rate | Country-specific carrier and rate | Country-specific carrier and rate | Country-specific carrier and rate |
Central operations
Growing globally doesn’t have to mean growing your team. Orders, stock and shipping are managed in one place, so your workload doesn’t grow with every new country.
Orders from your country stores and connected global marketplaces land on the same order screen.
Whichever country and channel a sale comes from, stock is deducted from the same catalog, so you never sell a product that is out of stock elsewhere.
You ship to each country with a different carrier and different rates.
With the Warehouse Management System, picking, shelving and stock counts run on a phone.
Multilingual SEO
The first step to selling abroad is being found. Each language version of your pages opens to search engines with its own title, description and address; when visitors arrive, they are greeted in their own language and currency.
A separate title, description and address for each language; pages are linked to each other with hreflang.
Visitors are greeted in the language and currency of their country; it works with criteria such as IP detection, browser language and operating system language.
Every part of your site, from product details to category descriptions, is translated automatically into the languages you choose; you can edit any field manually if you wish.
Market guide
Every region has its own currency and payment habits. When you open your country store, you offer the methods customers there expect.
EUR · CHF
Amazon
EUR
Amazon
EUR
Amazon
SEK · NOK · DKK · EUR
Amazon
GBP · EUR
Amazon
USD · CAD
Amazon
AED · SAR · QAR
Amazon · AliExpress
RUB · KZT
Ozon · AliExpress
JPY · SGD · AUD
AliExpress · Amazon
BRL · MXN
Amazon · AliExpress
Payment and shipping
Visits turn into sales when customers see a payment method they know and shipping at the right price.
By offering different payment options in each country, you turn more visits into sales. If you plan to work with a payment provider we are not yet integrated with, the Faprika team can build the integration.
PayPalKlarnaApple PayGoogle PaySEPA Direct DebitiDEALBancontactSofortTrustlyMultibanco
Terms with global carriers vary from country to country. You work with a different carrier and different rates for each country and protect your margins.
Global marketplaces
How do you get started?
Add the country or region you will sell in.
Set up your country-specific domain; SSL comes automatically.
Choose the language and currency and translate the content automatically.
Set the country price rule and the products to put on sale.
Turn on the right payment methods and carrier for the country.
Frequently asked questions
It is when a business sells online to consumers and businesses in other countries. Products are sold through your own online store or global marketplaces, payment is taken online and the order is shipped internationally.
Yes. With Faprika you can use a separate domain for each country or region; for example, your customers in Germany shop at markaniz.de and those in the United Kingdom at markaniz.co.uk. Each domain has its own language, currency, prices, campaigns and storefront; the SSL certificate is set up automatically and you manage everything from one panel.
Customers trust and buy more easily when they see their own country’s domain, language and currency, and search engines more readily show country-specific pages to users in that country. In Faprika, country stores are opened separately but managed from one panel and one stock, so you need no separate software or team for each country.
Unlimited. You define a language and currency for every market you sell in. Foreign currency prices can be calculated automatically at the current exchange rate. Your payment provider must support cross-border sales.
Yes. What an order costs you varies from country to country because of taxes, shipping and similar factors. With country-based price rules you add these differences to the price as a percentage or a fixed amount.
Yes. With a market-based catalog you put different products on sale in each market and run a campaign only in the countries you choose. You can also use a separate storefront, banners and home page for each country.
Yes. Automatic language and country detection greets visitors in the language and currency of the country they come from. It works with different criteria such as IP detection, browser language and operating system language.
No. Automatic translation translates every part of your site, from product details to category descriptions, into the languages you choose. You can also edit any field manually if you wish.
Each language gets its own title, description and address, and the pages are linked to each other with hreflang. This way, search engines show users in each country the page of your site in the right language.
You offer each country payment methods that match local habits; Faprika provides more than 50 alternative international payment methods. If you plan to work with a payment provider we are not yet integrated with, the Faprika team can build the integration.
With country-based shipping management, you work with a different carrier and different rates for each country. With the Navlungo and CEVA Logistics integrations, you can manage your international shipments from the panel.
You manage products, stock, prices and orders on Amazon marketplaces in 22 countries, on Ozon and on AliExpress from your Faprika panel.
Orders from all your country stores and connected marketplaces land on a single order screen. Whichever channel a sale comes from, stock is deducted from the same catalog.
For every market you sell in, you define the language, currency, domain, payment and shipping. Payment and shipping options vary by country; our team plans the right setup for your market with you.
We'll Call You
Leave the form and our expert will call you. Together we’ll clarify the markets you want to enter, your domain and language structure, and your payment and shipping setup.
Related pages
Open your country stores from one panel and sell to the world like a local brand.