e-Commerce Glossary · İ-J

What Is Return Rate?

The return rate is the ratio of returned orders or products to total sales in a given period, and it is usually expressed as a percentage. A high return rate can point to problems such as inadequate product descriptions, misleading images, an incorrect size chart, wrong product shipments or packaging-related damage. Regularly tracking the reasons for returns is important for both protecting profitability and increasing customer satisfaction.