Selling on Ozon Global

The world of e-commerce is constantly expanding and pushing boundaries. Today, everyone from small businesses to large brands wants to enter the international market and reach more customers. In this blog post, we will look at how e-commerce sites can effectively take part in large international platforms such as Ozon Global.

Ozon is one of Russia's largest e-commerce platforms and a marketplace with worldwide reach. Selling on this platform means a great opportunity for businesses. However, every opportunity has its own challenges and requirements. In this post, we will examine in detail the ways to succeed on Ozon, how the platform works, and the advantages of selling there.

First, we will explain how to register on Ozon, which products are allowed to be sold, and how the sales process works. Then we will share the important points to watch and the best practices when selling on this platform. In this way, you will open the doors to taking part in an international market and expand your business's potential.

What Is Ozon?

Ozon is one of Russia's leading e-commerce platforms and also serves as an international marketplace. By offering a broad range of products in a wide variety of product categories, this platform has become an important sales point for both local and global sellers.

Ozon has an interface and infrastructure designed to offer its users an easy and comfortable shopping experience. Customers can find a variety of products, from household goods to electronics, from clothing to food products. It also aims to increase customer satisfaction by offering fast delivery options and secure payment methods.

Advantages OZON Offers to Sellers

As one of Russia's leading e-commerce platforms, Ozon offers sellers many advantages. Here are some of them:

• Easy Logistics and Customs Management: When working with Ozon, you only need to send your products to the acceptance points in Turkey. After that, logistics and customs procedures are managed by Ozon. This saves sellers time and resources and simplifies business processes.
• Currency Selection: When selling on the Ozon platform, you are free to choose between different currencies for the payments you will receive. This gives you flexibility in managing your payments and helps you minimize exchange rate risks.
• Detailed Sales Statistics and Customer Information: By providing valuable information such as sales statistics and buyer profiles, Ozon lets you plan your business's marketing and sales strategies more effectively.
• Advertising and Marketing Opportunities: Ozon offers advertising and marketing options for sellers who want to reach more customers. This helps you increase your brand awareness and maximize your sales.
• Turkish Panel Support Coming Soon: Ozon will soon begin offering Turkish panel support. This will make the platform more accessible and user-friendly for Turkish-speaking sellers.
• Simultaneous Turkish Translation Support: Thanks to the simultaneous Turkish translation support that will begin soon, you will be able to respond effectively to Russian-speaking customers. This makes customer communication easier and lets you appeal to a wider customer base.

How to Open a Store on OZON?

Ozon is a platform that offers great opportunities for businesses operating in e-commerce. Opening a store on Ozon lets you present your products to a wide audience and also grow your business internationally. Here is the process of opening a store on Ozon:

Step 1: Creating an Account

• Sign Up: As the first step, go to seller.ozon.ru and click the "Sign Up" button in the upper right corner.
• Enter Account Details: Fill in the basic information needed to start the registration process.
  

Step 2: Account Activation

To open a store on Ozon, you need to activate your account. The information requested from you at this stage is:

• Phone Number: Provide a valid phone number for contact.
• Company Name: Enter your business's official name.
• Store Name: Choose the store name you want to use on the Ozon site.
• Legal Address: Provide your business's legal address.
• Ownership Type: State your business's ownership structure (sole proprietorship, limited company, etc.).
• First and Last Name: Enter the full name of the store owner or authorized person.
  

Step 3: Approval and Activation

After this information is entered, you can activate your account by following the instructions provided by Ozon. This process usually involves checking the accuracy of your business and the information you provided.

Step 4: Store Management

After your account becomes active, you can access the tools and analytics Ozon offers to manage your store. You can manage operations such as listing your products, pricing, stock management, and order tracking through this platform.

Shipping Products to Russia

Shipping products to Russia through the Ozon platform is extremely practical and effective for businesses in Turkey. The process begins with sending your products to the acceptance points of Ozon's partners located in Turkey. At this point, the accepted products are transported to Russia by Ozon's logistics partners and delivered directly to customers. This system makes it possible for sellers in Turkey to easily access the Russian market and save time and cost in logistics processes.

Currency Conversion Rate

On the Ozon platform, the exchange rate is calculated at the rate in effect at the time the order is placed. This means that changes in exchange rates can directly affect the cost of orders and profit margins. As a seller, you are advised to be careful about exchange rate fluctuations and to plan accordingly.

Payments

Ozon pays sellers twice a month for the products sold. Sellers can choose for themselves, during registration, the currency in which they want to receive their payments.

• The first payment is made for sales completed before the 16th of the month, and this amount is usually transferred to accounts by the 25th of the month.
• The second payment is made for sales from the 16th to the last day of the month, and this amount is sent to accounts by the 16th of the following month.
  

Payment statuses are classified as follows:

• "Being formed" (Oluşturuluyor): The payment invoice is ready but has not yet been approved by the bank, or has been rejected.
• "Awaiting payment" (Ödeme Bekleniyor): Added to the payment plan and will be transferred on the scheduled date.
• "Paid" (Ödendi): The payment has been made.

Minimum Amount to Be Transferred: Payments are made provided that a certain minimum amount is met. For example, the minimum is 1000 dollars for payments in dollars and 60,000 rubles for payments in rubles. If the required amount is not reached in the current payment period, the payment will be made in the next payment period once the required amount has been reached.

Price Quarantine

On the Ozon platform, price quarantine is a system used to prevent pricing errors and to provide a fair shopping environment for both sellers and buyers. This system is triggered when there are unexpected and excessive increases or decreases in product prices.

How Price Quarantine Works:

• Placing in Price Quarantine: When a large increase or decrease in a product's price is detected, the products concerned are automatically placed in price quarantine. This protects both sellers and buyers from mistakes that could result from incorrect pricing.
• Red Warning Icon: If your product has been placed in quarantine, you will see a red warning icon next to the "Products and Prices" section. This indicates that the product is blocked and cannot be purchased on Ozon.

Process for Removing from Price Quarantine:

• Price Quarantine Option: To lift the block, click "Price Quarantine" under the "Products and Prices" option.
• Selecting the Product and Lifting the Block: Select the quarantined product from the list that opens and click "Lift Block".
• Phone Confirmation: On the page that opens, enter your phone number. Complete the process by entering the verification code sent to your number.
• Removal from Quarantine: Once you complete the steps above, your product will be removed from price quarantine and will be available for purchase again.
  

Ozon search engine

Ozon's search engine is designed to optimize the user experience on the e-commerce platform. Its main function is to rank products textually according to customers' search queries while also managing the traffic coming to the platform effectively. The working principles of this system and the benefits it provides are as follows:

How It Works:

• Textual Relevance: The search engine uses textual relevance to find the products that best match customers' search queries. This allows buyers to find what they are looking for quickly and easily.
• Traffic Distribution: By managing the heavy traffic coming to the platform effectively, it ensures that all sellers and products are represented fairly.
• Identifying Quality Offers: In search results, reliable sellers who offer quality listings rank higher. This lets buyers find better products and lets sellers make more sales.

Benefits:

• Quality Offers from Sellers: Sellers are encouraged to improve the quality of their listings to achieve better rankings. This increases competition and raises overall product quality on the platform.
• Product Visibility: The search engine helps sellers show their products to potential buyers more effectively.
• Buyers Finding the Right Product: Buyers can easily find the products that best suit their needs, which increases user satisfaction.
• Traffic and Choice Distribution: The search engine manages traffic distribution according to buyers' preferences, so buyers can choose the products they are looking for from a wider range of options.

Rich-Content

On the Ozon platform, the "Rich-Content" feature lets you make product detail pages more attractive and informative. With this tool, sellers can add visual elements such as videos and images to product descriptions. The advantages of Rich-Content are as follows:

• Increased Sales and Interest: Visual and dynamic content increases product sales and buyer interest.
• Highlighting Product Features: A product's standout features and benefits can be highlighted more effectively with visual content.
• User-Friendly Presentation: Instead of reading dull paragraphs of text, buyers can get quick and clear information about the product.
• Free and Accessible: Creating Rich-Content is free and open to all Ozon sellers.

Combining Products into a Single Card

On Ozon, there is a feature for grouping products of the same model that have different attributes (size, color, volume, etc.) under a single card. The advantages of this feature are:

• Easier Decision-Making for Customers: Customers can see and compare the various product options in one place.
• More Reviews and Visibility: Reviews for products combined into a single card are also merged, which helps the product rank higher in search results.
• Increased Trust: Customers can read reviews about all the variants of a product in one place, which increases trust and raises their likelihood of buying.

Moderation

The moderation stage plays an important role in the product listing process on Ozon. The moderation process works as follows:

• Review Process: All newly listed or edited product information is checked, taking into account correct images, descriptions and required attributes.
• Viewing the Status: In the "Status (Durum)" column of your product list, you can see whether your product has passed moderation.
• Reasons for Rejection: If a product is rejected by the moderator, you can find out the reasons for rejection by hovering the mouse cursor over the relevant message.
• Reporting and Review Time: When many products are rejected, you can download the reports in XLS format. Newly added products are checked within 1-3 business days and are not shown to customers during this period.

Moderation is a critical step in maintaining the quality and reliability standards of the products sold on the Ozon platform. This process is designed to ensure that both sellers and buyers have a positive experience on the platform.

Updating Stock Status

On the Ozon platform, stock management is vital for sales to run efficiently and smoothly. Keeping your stock information up to date increases customer satisfaction and prevents negative situations such as selling out-of-stock items. Here are the steps for updating your stock status:

• Accessing Warehouse Information: Log in to your seller account and go to the "Warehouses and Methods" page.
• Stock Management: From this section, click "Stock Management".
• Updating Stock Quantities: Fill in the "Quantity Available in Warehouse" column according to the current stock quantity you have on hand.
  

Search Promotion

To make your products more visible on Ozon and increase your sales, you can use the "Search Promotion" feature. This feature places your products higher in search results. Here are the steps for using this feature:

• Going to the Promotion Section: Log in to your seller account and access the "Promotion" section.
• Creating a Campaign: Click the "Create Campaign" option.
• Selecting Search Promotion: On the page that opens, select "Search Promotion".
• Naming the Ad Campaign: Give your ad campaign a name and click "Create Campaign".
• Adding Products: Press the "Add Product" button and select the products you want to include in your ad campaign.

This feature helps your products reach potential customers more effectively and increases your sales potential. Search engine promotion campaigns make it easier for your products to get noticed, especially in highly competitive categories.

‍OZON Marketplace Statistics

Ozon platform statistics provide valuable information that helps sellers understand market trends and shape their strategies accordingly. Here are the fastest-growing categories on Ozon and the most popular products from Türkiye:

Fastest-Growing Categories

• Construction and Renovation Products: This category includes the materials needed for home and office renovations.
• Food: Food products cover a wide range, from everyday consumer goods to specialty food items.
• Furniture: Furniture products for different styles and needs stand out as a growing category.
• Automobile and Motorcycle Products: Automobile and motorcycle parts and accessories hold an important place in this category.
• Sports Equipment: Sports and fitness products are gaining popularity along with the healthy living trend.
• Underwear and Linens: Personal care and home textile products are also among the categories showing growth.
  

Most Popular Products from Türkiye by Units Sold

• Cartridges, Ink, Toners: Printing supplies for office and home use.
• LEGO: Educational toys loved by children and adults.
• Dolls: Dolls in a variety of designs.
• Electric Coffee Machines: Coffee machines for home and office use.
• Calculators: Calculators used in education and the workplace.
• Coffee Capsules: Quick and practical options for preparing coffee.
• Tracks, Toy Garages: Toy sets for children.
• Motor Oil: Oils needed for automobile and engine maintenance.
• Women's Dresses: A variety of women's dresses in fashion and clothing.
• Air Filter Parts (Filters): Filters for automotive and industrial use.
  

These statistics give sellers important information about which product categories to focus on and which products are popular in the Turkish market. Adjusting sales strategies according to this data can help sellers succeed on the Ozon platform.

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