e-Commerce Glossary · S-Ş

What Is Social Proof?

It is the tendency of individuals to be influenced by the behavior of others when taking an action. Especially at the decision-making stage, people generally act by looking at what others think or how they behave. On e-commerce sites, customer reviews, like counts or statements such as "This many people bought this product" are used as social proof and inform potential customers about the popularity of the product or service.